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Bayer Consumer Care Launches Citracal(R) Calcium Plus Heart Health, First-Ever Leading Calcium Supplement to Help Support Bone AND Heart Health
Date:11/5/2009

MORRISTOWN, N.J., Nov. 5 /PRNewswire/ -- Bone strength and heart health are two of the most important health issues for women. One out of every two women will have an osteoporosis-related fracture in her lifetime and more than 50 million women have blood cholesterol levels high enough to pose a risk for heart disease. Now there is a new product available to help address both of these issues at the same time. Citracal® Calcium plus Heart Health is the first and only leading calcium supplement that helps support both bone and heart health every day.*

"Calcium and vitamin D are critical for bone health, yet most women aren't always getting enough of these important nutrients," said Julie Upton, MS, RD. "I'm excited that women now have a new option that helps ensure they get enough calcium and vitamin D, as well as natural plant sterols, which may help to reduce their risk of heart disease, the No. 1 killer of women."

New Citracal Calcium plus Heart Health contains 1,260 mg of calcium per daily dose, more than any other leading brand, and has an advanced levels of vitamin D to support calcium absorption.* It also contains Phytosterols, a natural plant ingredient that may reduce the risk of heart disease by lowering cholesterol. +

"We strive to continue to develop new and innovative products to meet our consumers' changing concerns," says Angela Vann, Senior Brand Manager - Citracal. "Women need to attend to bone and heart health daily, and this product conveniently allows them to address both of these important health issues at the same time."

New Citracal plus Heart Health is available at food, mass and drug retail outlets nationwide. For more information visit www.Citracal.com.

About Citracal®

Citracal® has earned the recognition and respect of the medical community, and many physicians recommend Citracal for supplemental
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SOURCE Bayer Consumer Care
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