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BackJoy's Posture+ Device Aims to Rid the Holidays of Back Pain
Date:12/8/2011

BOULDER, Colo., Dec. 8, 2011  /PRNewswire/ -- BackJoy announced today the launch of its new Posture+ sitting device, just in time to provide welcome relief for the nearly 65 millions Americans traveling this holiday season. With 8 out of 10 Americans experiencing back pain in their lifetime, this newest addition to the BackJoy product line makes a perfect gift this holiday season to help travelers combat the problems associated with long-term sitting.   

The normal seated position prevents the body's core from being engaged, but sitting on the Posture+ helps to utilize core muscles for spinal strength. Users find increased comfort in the thighs, tailbone and lower back, and many report feeling more energy and better breathing.  "I was surprised the difference it actually makes when I sit in my office chair.  It not only makes sitting more comfortable during the day, but it makes me feel better getting up after sitting for a while," says BackJoy customer Adam Micheli.

Posture+ utilizes BackJoy's patented Applied Postural Science™ (APS), which promotes better posture by maintaining the spine's most natural and strain-free position during sitting.  Posture+ tilts the user's pelvis upright to re-shape the spine and relieve pressure while simultaneously cupping the gluteal muscles.   This combined action more evenly distributes the user's body weight to prevent pressure points from developing. These revolutionary features of Posture+ recreate the same position and balance achieved while standing up.

Consumers can purchase Posture+ for themselves or a loved one for $39.99 on BackJoy's new website: http://shop.backjoy.com.  All visitors to the website will receive a special holiday offer of free shipping on all web orders now until December 20th.  Posture+ is available in six vibrant colors – red, blue, yellow, fuchsia, orange, and
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SOURCE BackJoy Orthotics, LLC
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