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BT Pushes for R&D Innovation at Bio-IT World Conference
Date:4/14/2011

BOSTON, April 14, 2011 /PRNewswire/ -- BT (NYSE: BT) shared its vision of the future of pharma R&D and the application of cloud computing strategies to pharma research at the Bio-IT World Conference & Expo held this week in Boston. This vision reflects BT's strong capabilities and increasing specialization around a number of industry sectors. Many of the world's leading pharmaceutical companies rely on BT to support their strategy in terms of globalization, operational effectiveness and innovation cycles.

In a keynote panel session, Yury Rozenman, Global Head of Marketing, Pharmaceutical and Life Sciences Sector, BT Global Services, described the pressures currently facing pharma R&D, as well as the opportunities to improve the R&D and innovation process by seamlessly connecting partners, suppliers, biotechs, devices and diagnostic, regulatory agencies and clinical research organizations in an R&D ecosystem.

Rozenman said: "An R&D innovation ecosystem is essentially a networked cooperative: the more participants, the greater value; the more contribution by individual participants, the less expense to use the ecosystem."

Rozenman noted that the benefits of embracing the R&D innovation ecosystem model include increased speed to trial, leading to savings of millions of dollars per drug, reduced costs via out-tasking, and more effective collaboration between industry players and partners, leading to improved research productivity. The differentiator is the ability to integrate not just data and applications but the human resources of the global R&D pharma community.

Leading a session on cloud computing at the same event, Neil Lock, IT Services Program Director, BT Global Services, examined the practical aspects of cloud computing as it relates to pharma R&D.

Lock said: "Much of the debate, hype and headlines about clo
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