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BONESUPPORT'S New CEO Announces 100 Day Plan
Date:4/4/2012

LUND, Sweden, April 4, 2012 /PRNewswire/ -- BONESUPPORT, an emerging leader in injectable bone substitutes for orthopedic trauma, bone infections and instrument augmentation related to orthopedic surgeries, today revealed details of a One Hundred Day Plan presented by Chief Executive Officer Lloyd Diamond. Mr. Diamond addresses key initiatives aimed at accelerating global commercialization of the company's flagship product platform, CERAMENT™.

Initiatives include:

  • Focusing resources on key market segments where CERAMENT offers a unique and significant clinical advantage over traditional bone grafting or other bone substitutes
  • Strengthening direct sales channels in Germany while expanding distribution in the U.S. and other key markets. 
  • Building brand awareness of CERAMENT through clinical substantiation, relationship building among key opinion leaders and centers of excellence, and through patient and physician education efforts. 
  • Continuing to develop a robust product pipeline to further extend the benefits and applications of CERAMENT.

"We have a strong foundation in the CERAMENT platform and in our management team," said Lloyd Diamond, Chief Executive Officer of BONESUPPORT. "Streamlining our efforts on these initiatives will position us well to attract quality distribution partners and will enable us to achieve our growth goals more efficiently and effectively."

CERAMENT is an injectable, synthetic bone substitute that mimics the properties of cancellous bone, allows for controlled resorption to support future bone ingrowth and is injectable under local anesthesia for minimally invasive surgery. CERAMENT's unique biologic properties deliver a consistent, pre-packed and ready-to-use formulation to facilitate optimal delivery.

As previously announced, Mr. Diamond joined BONESUPPORT in January of 2012
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SOURCE BONESUPPORT
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