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BD to Increase Access to Vital Cervical Cancer Screening in Resource-Limited Settings Through Commitment to Pink Ribbon Red Ribbon Initiative®
Date:9/13/2011

ident's Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen for the Cure, and the Joint United Nations Programme on HIV/AIDS (UNAIDS), Pink Ribbon Red Ribbon will expand the availability of vital cervical cancer screening and treatment and breast care education – especially for women most at risk in developing nations because they have HIV.

The initiative will leverage the platform and resources of the U.S. President's Emergency Plan for AIDS Relief's (PEPFAR) care model – established under President Bush and a cornerstone of President Obama's Global Health Initiative (GHI) – and will draw from lessons learned in the significant scaling-up of access to HIV services in recent years.

With initial commitments of $80 million across 5 years, Pink Ribbon will expand to achieve the goals of reducing deaths from cervical cancer by an estimated 25% among women screened and treated through the initiative, significantly increase access to breast and cervical cancer prevention, diagnosis and treatment programs, and create innovative models that can be scaled up and used globally.

About BD

BD is a leading global medical technology company that develops, manufactures and sells medical devices, instrument systems and reagents. The Company is dedicated to improving people's health throughout the world.  BD is focused on improving drug delivery, enhancing the quality and speed of diagnosing infectious diseases and cancers, and advancing research, discovery and production of new drugs and vaccines. BD's capabilities are instrumental in combating many of the world's most pressing diseases. Founded in 1897 and headquartered in Franklin Lakes, New Jersey, BD employs approximately 29,000 associates in more than 50 countries throughout the world. The Company serves healthcare institutions, life science researchers, clinical laboratories, the pharmaceutical industry and the general public. For more information, please visit '/>"/>

SOURCE BD (Becton, Dickinson and Company)
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