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BD to Increase Access to Vital Cervical Cancer Screening in Resource-Limited Settings Through Commitment to Pink Ribbon Red Ribbon Initiative®
Date:9/13/2011

FRANKLIN LAKES, N.J., Sept. 13, 2011 /PRNewswire/ -- BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, today announced a commitment to Pink Ribbon Red Ribbon®, an innovative initiative to leverage public and private investments in global health to combat cervical and breast cancer led by the George W. Bush Institute, the President's Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen for the Cure, and the Joint United Nations Programme on HIV/AIDS (UNAIDS).

BD's commitment to Pink Ribbon Red Ribbon is to help achieve widespread, sustainable access to state-of-the-art cervical cancer diagnostic technology for women in countries currently supported by PEPFAR.  To accomplish this goal, BD will provide deeply discounted pricing on its vital cervical cancer diagnostic tests in these developing and emerging countries.  This discount translates to approximately 10 million dollars for every one million women that are screened.  

To help strengthen the technical capabilities on the ground, BD will provide education and training for laboratory staff and healthcare workers on screening for cervical cancer. BD will also collaborate with the Pink Ribbon Red Ribbon initiative participants to develop in-country guidelines and policies for effective cervical cancer screening.

"We're grateful for BD's commitment and investment in the Pink Ribbon Red Ribbon initiative," said Eric Bing, Senior Fellow and Director of Global Health at the George W. Bush Institute. "Our goal is to reduce deaths from cervical cancer by an estimated 25% among women screened and treated through the initiative, significantly increase access to cervical cancer prevention, diagnosis and treatment and breast cancer awareness programs, and create innovative models that can be scaled up and used globally. Our founding corporate partner's g
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SOURCE BD (Becton, Dickinson and Company)
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