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BBK Worldwide Celebrates 25th Anniversary of Industry Leadership Through Innovation in Patient Enrollment
Date:6/25/2008

Pioneering firm marks milestone with initiatives aimed at knowledge

transfer, including landmark medical research collaboration between

Massachusetts and the Italian government in Lombardia

NEWTON, Mass., June 25 /PRNewswire/ -- BBK Worldwide, an innovator and leader in global patient recruitment for clinical trials, marks its 25th anniversary this year with a variety of initiatives to make its quarter-century of expertise more accessible to and beneficial for the life-sciences industry.

These efforts include a recent groundbreaking knowledge and technology transfer agreement between the Commonwealth of Massachusetts and the Lombardia region of Italy, and follow the recent release of BBK's comprehensive industry guidebook, Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success, authored by the firm's co-founders, Bonnie A. Brescia, president, and Joan F. Bachenheimer, CEO and director of creative strategies.

"Just as business incubators accelerate the successful development of entrepreneurial companies through an array of support services, our aim has always been -- and continues to be -- to accelerate the patient enrollment process, helping sponsors conduct appropriate research with as many patients as possible," Brescia said.

"Since BBK opened its doors in July 1983, we've amassed a considerable body of knowledge regarding successful patient enrollment in clinical trials," Bachenheimer added. "We believe that transfer of this knowledge can contribute to enhancing the drug development process and reducing cycle time, which ultimately gets new medications to doctors and patients as expeditiously as possible."

BBK's current efforts include participation in the Clinical Research Consortium of Massachusetts (CRCM), a group of four organizations selected by the Massachusetts Office of International Trade and Investment to help Italy's Lombardia region attract more clinical studies and
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