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BASIS Science to Demo Basis Band at 2012 International CES; Reveals Design of Web Dashboard

LAS VEGAS, Jan. 9, 2012 /PRNewswire/ -- BASIS Science, Inc. ( the creators of the world's first continuous heart rate and health tracker, the Basis™ B1 band, will be demoing at the 2012 International CES show in Las Vegas and showing its web-based personal dashboard for the first time. The dashboard has been designed as an intuitive way to give people information about their everyday health and wellness.

"We have designed the Basis band to track heart rate 24 hours a day, along with other metrics like calories burned, level of activity and duration of sleep," said Jef Holove, CEO of Basis. "This information is then presented in an easy-to-use web dashboard to give you insights on how you're progressing against your goals," said Holove.

The Basis band has multiple sensors centered around an optical engine that tracks heart rate by directing light into the skin to 'see' actual blood flow. Additional sensors gather information such as movement to create a complete picture of your health.

Basis will be participating in a number of events and panels at CES including:

  • View the Basis band and dashboard at Pepcom's Digital Experience media event on January 9th from 7pm to 11pm at the MGM Hotel.
  • Listen to Jef Holove, Basis CEO, participate in a panel on UntetheredFitness - Mobile Devices and their Apps – Jan. 10th at 9:45am in the LVCC Room N256.
  • Come vote LIVE for the Basis band in Last Gadget Standing – Jan. 12th at 10:30am in Room N257 in the North of the LVCC. 
  • Watch Jef Holove on the End of the Couch Potato panel on Jan. 12th at 2:50pm in the LVCC North Hall, N250.
  • See the Basis band at the FashionWare show hosted by Living in Digital Times, on Jan. 12th at 6:30 pm in the Fashion Show Mall.

About Basis: 

BASIS Science, Inc. believes it is easier to get and stay healthy when wellness is fun, social and informative. To put this within everyone's reach, the company invented the Basis band – the world's first connected heart rate and health tracker wearable on the wrist.  Convenient and customizable, the multi-sensor Basis B1 band collects data like heart rate, calories burned, physical activity and sleep patterns. It links to your personal dashboard where you can easily view performance, share data, earn rewards, and engage with the Basis community. BASIS Science, Inc. is backed by Norwest Venture Partners and Doll Capital Management. For more information visit:

BASIS is a trademark of Basis Science, Inc. in the United States and other countries.


SOURCE BASIS Science, Inc.
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