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BASIS Reveals Details of Heart Rate and Health Tracker; Plans to Showcase Basis Band at Health 2.0
Date:9/23/2011

SAN FRANCISCO, Sept. 23, 2011 /PRNewswire/ -- BASIS Science, Inc. today revealed the design and features of its Basis™ B1 band due to launch later this year. The Basis band is the world's first continuous heart rate and health tracker with a web-based personal dashboard to help people get and stay healthy.

(Photo:  http://photos.prnewswire.com/prnh/20110923/LA74085)

"With ongoing concerns about our nation's health and wellness, combined with rising healthcare costs, people are looking for smart, useful tools to help them make better lifestyle choices," said Jef Holove, Basis CEO.  "Most devices today provide guesstimates on people's health from simplistic metrics like motion or footsteps. Basis technology can provide a much richer, more insightful picture of your wellness."

The Basis B1 band measures heart rate continuously, along with activity and other physiological metrics.  The Basis B1 band brings together an array of sensors in a wrist-worn device that is comfortable and convenient to wear day and night.

"We believe the heart is fundamental to understanding your health and continuously measuring heart rate can offer unprecedented insights," Holove said.  "Combining this with data from our other sensors, we can track your activity and show the effect of that activity, for instance, how hard your body is working or how well you slept."

Multiple Sensors Provide a Detailed Picture of Health

Along with monitoring heart rate, the Basis B1 band uses its sensors to calculate calories burned, amount of physical activity and sleep patterns. The technical centerpiece of the device is the optical engine that tracks heart rate by directing light into the skin to "see" actual blood flow.

The optical engine is complemented by four other sensors including: two heat sensors that track skin and ambient tempera
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SOURCE BASIS Science, Inc.
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