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Axia Group (AGIJ:PK) Reaches Agreement for Development and Marketing of Psoriasis Products
Date:8/11/2011

OTTAWA, Ontario, Aug. 11, 2011 /PRNewswire/ -- Axia Group (Pink Sheets: AGIJ, http://www.axiacorporation.com/) Collagenna Skin Care Products announced that is has reached an agreement with Prime Pharma, a subsidiary of the TSE publicly traded company Allegiance Equity Corporation (TSXV: ANQ.V) www.allegianceequity.com for the marketing and development of Mahonia Products which have been clinically proven to help relieve the symptoms related to psoriasis.

Prime Pharma's premier product is the Relieva cream, an over the counter psoriasis cream which has been reformulated into a more effective product. The agreement is based upon a joint venture for worldwide, non-internet marketing sales of the Mahonia extract product line, both present and future products.

Company agreement will allow Collagenna access to worldwide patents as well as new patentable technology. With Mahonia as a proven active ingredient, Prime Pharma possesses a patented extract with which the company plans to find innovative ways to help distinguish the company from the competition.

Collagenna plans to commence clinical trials to validate the preliminary testing, and hopes to publish results in the next 30 days.

The company commenced the necessary regulatory paperwork which will allow Collagenna to market Relieva in both Canada and the US. Company expects this process to take around 60 days. In the meantime we will initiate marketing efforts immediately.

An Independent report (Research and Markets) of 2004 on world-wide psoriasis prescription market concluded this market to grow at compound annual rate of 23.6% to over $3.1B worldwide by 2009. According to Global Industry Analysts Inc., Global psoriasis drugs market will exceed $ 7.3 billion dollars by 2015.

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulati
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SOURCE Axia Group Inc.
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