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Autonomy Powers Award-Winning Website for Leading Swiss Pharmaceutical Company
Date:6/22/2011

g web content, Autonomy's WCM solution was able to seamlessly support a comprehensive creative re-design of the Actelion website in early 2011.

The Swiss Pharma Site Monitor utilizes an objective, state-of-the-art benchmarking system that weighs all criteria relevant for the success of a website, which it divides into the three main areas of 'quality', 'usability', and 'business value'. In its latest 2011 report, the Swiss Pharma Site Monitor evaluated over a hundred websites operated by pharmaceutical companies in Switzerland, and named www.actelion.com 'Overall Winner by Total Score', after having previously awarded the website the same standing in 2010. The report cites Actelion's website as possessing "consistent strength across multiple disciplines," allowing it to "clearly leave the competition trailing in its wake."

"Since the implementation of Autonomy's WCM platform, Actelion's website has been awarded the highest ranking by the Swiss Pharma Site Monitor twice in a row. It has also undergone comprehensive creative redesign," commented Actelion. "Autonomy WCM has had a pivotal role in making this a reality by giving us a powerful, intelligent and easy-to-use online marketing platform for managing our strategic initiatives and significantly reducing time to web."

"As the industry's most integrated and comprehensive solution, Autonomy WCM enjoys a track record of powering over 20,000 websites worldwide, including those of some of the largest global brands," said James Murray, VP Autonomy Promote Solutions EMEA. "The fact that one of these websites, Actelion, has twice been independently recognized for its excellence is a further testament to the concrete benefits of the Autonomy solution."

As a future extension to its longstanding partnership with Autonomy, Actelion plans to adopt more of Autonomy's meaning-based platform for enterprise search and analytics, also powered by IDOL, to pen
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SOURCE Autonomy Corporation plc
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