Navigation Links
Automated Digital Intervention Drives Medication Adherence

ALISO VIEJO, Calif., Aug. 1, 2012 /PRNewswire/ --  Bi-Rite Quality Pharmacy in La Habra, Calif., has piloted a new patient engagement solution to educate, motivate and remind their patients with chronic diseases to take their medication as prescribed. The results after the first six months of the program show dramatically improved medication adherence. The solution, developed by PrescribeWellness, and called Automated Digital Intervention (ADI), leverages automated voice, text, e-mail and push notification to better engage the patient and improve patient behavior.  

"Over 700,000 people are admitted to emergency rooms in the United States every year because of non-adherence to prescribed medications," said I.R. Patel, R.Ph., of Bi-Rite Quality Pharmacy. "The problem is growing, and until now, there has been no cost-effective solution to confront the unique and individual causes of non-adherence. My pharmacy has the added complexity of serving patients with more than 10 native languages and corresponding cultural differences. The ADI solution from PrescribeWellness is the first service that allows us to automate communications in our patients' channel of choice and language of choice. It is also the first to address the cognitive, motivational and cultural differences in behavioral change."  

According to studies done by the Center for Medicare and Medicaid Services (CMS), 130 million Americans currently suffer from comorbidity (more than one disease) and are prescribed multiple medications. Non-adherence to these medications results in hospitalizations and costs totaling $300 billion annually. By moving patients from 50 percent compliant in their medication to adherent (at least 80 percent compliant), insurance companies and healthcare providers can annually save between $4,000 and $8,000 per patient in hospital and emergency room visitations.

"Most adherence solutions on the market today are designed to address the cognitive challenges of medication non-adherence, but ignore the other factors. Cost, lack of motivation, fear of side effects, denial and health literacy are equally important," said Dr. Terry Olson, VP of Behavioral Solutions at PrescribeWellness. "We have designed our ADI service to address all of these factors."

In the pilot program, Dr. Olson designed a scale that allowed pharmacists to categorize patients based on their past behavior and observed challenges. This check box selection process, administered either at the time of the prescription delivery or during a one-hour Medication Therapy Management (MTM) session between patient and pharmacist, automatically enrolled patients in a unique series of communications designed for each individual's needs. "The frequency and intensity of messages for a patient taking two medications a day is completely different from a patient taking 20 medications a day who is also suffering from dementia," said Dr. Olson.

Through the first six months of the program, Bi-Rite Quality Pharmacy was able to increase medication refills in patients with high cholesterol from 60 percent to 93 percent and from 76 percent to 91 percent in patients with hypertension. As a result, patients in these two categories rose from 77 percent to 93 percent adherent. By moving the vast majority of patients to adherent, PrescribeWellness has helped Bi-Rite Quality Pharmacy improve customer loyalty, but more importantly, improved the health of their patients, keeping healthy people out of the hospital and shining a light on the promise of reducing national health care costs.

About PrescribeWellness
PrescribeWellness was founded in 2010 with a mission of reducing health care costs and improving health in America. The company delivers cloud-based communications and facilitates collaboration of health care providers, family and other stakeholders to improve care and outcomes. Their services include population health, medication adherence, chronic disease management, behavioral change programs and transitional care. For more information, please visit

SOURCE PrescribeWellness
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Leica Biosystems Receives FDA Approval for the Fully Automated Bond Oracleâ„¢ HER2 IHC System on the Leica BOND-MAX
2. Omnicell Repeats Best in KLAS Award for OmniRx Automated Medication Dispensing System
3. Talyst Announces New Automated Medication Packager
4. CVS/pharmacy Mobile App Transforms Smartphones into Digital ExtraCare Cards
5. Ventana Receives FDA Clearance for p53 (DO-7) Image Analysis and Digital Read Applications
6. Physicians Practice Recognized for Print and Digital Excellence
7. Anoto Digital Pen and Paper Facilitating Adoption of Meaningful Use Certified Electronic Health Record Technology
8. Dr. David Brailer and Stephen Dubner Keynotes for NYeC 2012 Digital Health Conference
9. Vocollect Healthcare Systems And Prime Care Technologies Bring AccuNurse Key Performance Metrics To Long-Term Care Providers Via primeVIEW Digital Dashboard
10. Arthritis Associates of South Florida Acquires Access to Patient Health History Faster with Digital Pen Technology from Anoto and NextGen Healthcare
11. Lower Operating Expense Augments Digital X-rays Uptake Across Industries, Finds Frost & Sullivan
Post Your Comments:
(Date:6/23/2016)... 2016 Revolutionary technology includes multi-speaker ... , industry leaders in advanced audiology and hearing aid ... Opn ™, the world,s first internet connected hearing aid ... devices.      (Photo: ) ... of ,world firsts,: , TwinLink™ - the ...
(Date:6/23/2016)... Research and Markets has announced ... Analysis (United States, China, Japan, Brazil, United Kingdom, Germany, ... offering. Surgical Procedure ... planners, provides surgical procedure volume data in a geographic ... in-depth analysis of growth drivers and inhibitors, including world ...
(Date:6/23/2016)...  The National Pharmaceutical Council (NPC) today announced ... research organization as its newest member.  ... president and chief scientific officer, Mallinckrodt Pharmaceuticals, will ... Board of Directors. ... us in support of our efforts to conduct ...
Breaking Medicine Technology:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... As a ... Magna Cum Laude and his M.D from the David Geffen School of Medicine at ... returned to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June ... with. The article goes on to state that individuals are now more comfortable seeking ... common operations such as calf and cheek reduction. The Los Angeles area medical group, ...
(Date:6/24/2016)... Texas (PRWEB) , ... June 24, 2016 , ... ... International Conference and Scientific Sessions in Dallas that it will receive two significant ... of the grants came as PHA marked its 25th anniversary by recognizing patients, ...
(Date:6/24/2016)... Rhinebeck, NY (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of ... of companies that call for a minimum wage raise to $12 an hour by 2020 ... wage. This will restore the lost value of the minimum wage, assure the wage floor ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Grove Investment Group (TGIG), has initiated cultivation and processing operations at its production ... and Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of ...
Breaking Medicine News(10 mins):