ALISO VIEJO, Calif., Aug. 1, 2012 /PRNewswire/ -- Bi-Rite Quality Pharmacy in La Habra, Calif., has piloted a new patient engagement solution to educate, motivate and remind their patients with chronic diseases to take their medication as prescribed. The results after the first six months of the program show dramatically improved medication adherence. The solution, developed by PrescribeWellness, and called Automated Digital Intervention (ADI), leverages automated voice, text, e-mail and push notification to better engage the patient and improve patient behavior.
"Over 700,000 people are admitted to emergency rooms in the United States every year because of non-adherence to prescribed medications," said I.R. Patel, R.Ph., of Bi-Rite Quality Pharmacy. "The problem is growing, and until now, there has been no cost-effective solution to confront the unique and individual causes of non-adherence. My pharmacy has the added complexity of serving patients with more than 10 native languages and corresponding cultural differences. The ADI solution from PrescribeWellness is the first service that allows us to automate communications in our patients' channel of choice and language of choice. It is also the first to address the cognitive, motivational and cultural differences in behavioral change."
According to studies done by the Center for Medicare and Medicaid Services (CMS), 130 million Americans currently suffer from comorbidity (more than one disease) and are prescribed multiple medications. Non-adherence to these medications results in hospitalizations and costs totaling $300 billion annually. By moving patients from 50 percent compliant in their medication to adherent (at least 80 percent compliant), insurance companies and healthcare providers can annually save between $4,000 and $8,000 per patient in hospital and emergency room visitations.
"Most adherence solutions on the market today are designed to address the cognit
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