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Astellas to Drive PGA TOUR's New Women's Initiative
Date:2/19/2013

PONTE VEDRA BEACH, Fla., and NORTHBROOK, Ill., Feb. 19, 2013 /PRNewswire/ -- The PGA TOUR and Astellas Pharma US, Inc. ("Astellas"), a U.S. subsidiary of Tokyo-based Astellas Pharma Inc. (Tokyo: 4503), announced today a 3-year agreement in which Astellas will champion the PGA TOUR's commitment to its new Women's Initiative.

"The Women's Initiative is an innovative platform designed to enhance the tournament experience for women and engage women in a meaningful and productive way in our tournament markets," said PGA TOUR Commissioner Tim Finchem . "As a leading pharmaceutical company strongly committed to enhancing health, particularly in the area of urological wellness, Astellas is an ideal partner to help drive our Women's Initiative and connect with women in settings they are already seeking out. We are delighted to collaborate with Astellas on this important and exciting venture."

The Women's Initiative is designed to provide women with information that promotes their overall well-being. Astellas and the PGA TOUR are working together to inform women about important health and wellness issues, encourage discussion on those topics and create opportunities to talk and learn about them.

"Astellas is proud to be partnering with the PGA TOUR on the Women's Initiative, which aims to help women obtain meaningful health-related and general wellness information," said Masao Yoshida , President and CEO, Astellas Pharma US, Inc. "The PGA TOUR's commitment to enhancing health and wellness aligns well with the Astellas focus on empowering and encouraging dialogue about the health and wellness issues that are not discussed often, such as overactive bladder, which affects more than 46 million adults in the U.S."

Key components of the Astellas Women's Initiative will include:

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