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Assurex Health Appoints Veteran P&G Consumer Products Executive Virginia Coleman Drosos President to Lead Personalized Medicine Growth
Date:9/9/2013

MASON, Ohio, Sept. 9, 2013 /PRNewswire/ -- Assurex Health, a personalized medicine company specializing in pharmacogenomics for neuropsychiatric and other disorders, today announced that Procter & Gamble veteran Virginia "Gina" Coleman Drosos has joined its leadership team in the role of President.

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Drosos joins Assurex Health with more than 25 years of global business leadership, innovation, operations and consumer marketing expertise. During her 25 year career at The Procter & Gamble Company (PG), Gina held positions of increasing responsibility in the United States and internationally delivering strong proven results.  She most recently served P&G as Group President for Global Beauty Care, a $6 billion global business unit with over 6,000 employees in 120 countries. 

"Gina brings extensive leadership and strong results on global consumer-driven businesses," said James S. Burns, CEO of Assurex Health.  "I'm particularly excited about Gina joining the team because health care is rapidly moving into an era of patient-empowerment, leading a shift to consumer-enabled personalized medicine.  In bringing neuropsychiatric pharmacogenomics to a market of 40+ million patients in the U.S. alone, Assurex will benefit from Gina's experience in creating awareness and cultivating a huge base of patients/consumers/caregivers, 80% of whom are women as the primary medical decision maker."

Assurex Health's pharmacogenomic technology is a breakthrough in personalized medicine.  Based on each patient's personal genetic profile, GeneSight t
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