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Assurex Health Announces International Expansion through Canadian Partnership with the Centre for Addiction and Mental Health
Date:11/19/2013

MASON, Ohio, Nov. 19, 2013 /PRNewswire/ -- Assurex Health, a leading personalized medicine company focused on neuropsychiatric disorders, today announced the company's first public-private partnership with the Centre for Addiction and Mental Health (CAMH), one of the world's leading research centers in the area of addiction and mental health and Canada's largest mental health teaching hospital.  This joint venture forms AssureRx Canada, Ltd., marking the first international expansion for Assurex Health.  The venture expands the use of GeneSight®, a personalized medicine technology that analyzes a patient's DNA to provide clinicians with an individualized report to help select appropriate treatments for depression, anxiety, bipolar, schizophrenia, ADHD, and chronic pain.

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This partnership has the potential to help millions of Canadians with mental illness avoid trial and error medication prescribing, which is an unfortunate reality for many patients.  Recent studies show that only 30% of patients are prescribed a genetically appropriate medication the first time. This is costly to the health care system and to patients who suffer lost productivity, higher absenteeism, and family/relationship issues. With up to 60 million people in the US and Canada taking a psychotropic, ADHD, or analgesic medication, the North American neuropsychiatric pharmacogenomics market is estimated to be in excess of $4 billion.

Assurex Health has a proven track record in the U.S. with its GeneSight panel, a test reimbursed by a number of insurance companies as well as Medicare and Medicaid. In the U.S., Assurex Health data shows a 70% improvement in depressive symptoms when GeneSight testing is used to predict
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