Navigation Links
Area Radiology Group's Brand Makeover Redefines Customer Experience Expectations in Healthcare
Date:2/27/2013

HAINESPORT, N.J., Feb. 27, 2013 /PRNewswire/ -- There are brands… and then there are extreme brands that, like Disney, Ritz-Carlton, and Southwest, understand the powerful synergy that emerges when you take a great product and meld it with a remarkable customer experience.

To say the least, the "extreme brand" approach is not exactly typical in healthcare. But when one of South Jersey's leading providers of medical imaging services decided recently that it was time to revitalize their brand, they concluded that they needed an effort that would be more than skin deep, creating something that was unique and unexpected in healthcare.

"After evaluating what it really is that sets us apart from other providers of medical imaging services, we realized that fully developing and telling the 'story' of who we are needed to start at the grass roots, with our internal culture—which is driven by a dedication not only to clinical excellence but to providing an outstanding patient experience," said Vincent Taormina , M.D., Managing Partner, Larchmont Medical Imaging.

"So in addition to a makeover of our name, logo, and graphic identity, we developed internal programs to help us bring together every single member of our team, from top management to physicians to the front desk, in a redoubled commitment to a level of personalized service that makes every patient feel at home when they come to Larchmont."

In the overall world of healthcare today, what do patients typically expect when their primary-care physician sends them to an imaging center for something like a mammogram, X-ray, or MRI? Chances are they expect to find medical imaging professionals who will give them a safe, high-quality, and expertly interpreted diagnostic exam, using state-of-the-art equipment—all very reasonable expectations, but not remarkable ones.

What they might not expect, however, is to experience the kind of welcome and VIP treatment they might receive from, say, an exemplary concierge if they were arriving for a stay at a fine Ritz-Carlton property.  But Larchmont Medical Imaging, with their revitalized service culture, is aiming to redefine patient expectations by delivering service experiences that reach just that level—and beyond.

"Our new look is the 'public face' for efforts that have been under way for some time to prepare Larchmont Medical Imaging for the ever-changing future of healthcare," Dr. Taormina said. "However, an in-depth makeover, in terms of both our visual representation and our approach to customer service, raises the bar for what our patients and referring physicians can expect from us. And we look forward to demonstrating, one patient at a time, our commitment to living up to and exceeding those expectations."

About Larchmont Medical Imaging
With a local team of expert, board-certified radiologists, Larchmont Medical Imaging has brought comprehensive diagnostic capabilities to our community for more than 40 years.  American College of Radiology accreditations in breast MRI, breast ultrasound, computed tomography (CT), mammography, MRI, nuclear medicine, PET/CT, and ultrasound enable physicians and patients to be confident when choosing Larchmont to deliver accurate diagnostic answers, using today's most advanced imaging technology and the safest, least invasive procedures. For further information, please visit http://www.larchmontimaging.com.

Media Contact:
Bill Hayward for Larchmont Medical Imaging
(717) 852-7171 ext. 232
bhayward@marketingworks.net


'/>"/>
SOURCE Larchmont Medical Imaging
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Hologic to Showcase Game-Changing Breast Tomosynthesis Technology and Other Product Innovations at the European Congress of Radiology in Vienna
2. MDH Radiology Selects Sectra for Nationwide Telemammography Solution
3. MedInformatix RIS Advances Carolina Regional Radiologys Progress in Meeting Meaningful Use Objectives
4. Dental Radiology Equipment Market Outlook in BRICS (Brazil, Russia, India, China, South Africa) to 2018
5. Net Medical Xpress Announces Substantial Teleradiology Growth and Major New Opportunities in Diagnostic/Clinical Crossover Care
6. Philips transforms care to address the economic challenges faced by radiology departments and radiologists worldwide
7. Advanced Radiology Services (ARS) Selects IDS to Unify and Expand Its Clinical Documentation Platforms
8. Montage Healthcare Leads the Search for Radiology Quality and Performance Improvement
9. Connecticut Radiology Group Leverages MedInformatix RIS to Achieve Stage 1 Meaningful Use Objectives
10. Optimal Radiology Partners with Leading Radiology Practice
11. Cincinnati based Radiology Group signs with Comprehensive Medical Practice Management
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... 2016  In a startling report released today, National Safety ... lacking a comprehensive, proven plan to eliminate prescription opioid overdoses. ... how states are tackling the worst drug crisis in recorded U.S. ... Kentucky , New Mexico , ... Of the 28 failing states, three – Michigan ...
(Date:6/23/2016)... WAYNE, Pa. , June 23, 2016 ... provider, will launch its next generation clinical outcomes platform, Bracket ... DIA Meeting held on June 26 – 30, 2016 in ... 6.0, the first electronic Clinical Outcome Assessment product of its ... DIA Booth #715. Bracket eCOA 6.0 is a ...
(Date:6/23/2016)... -- Guerbet announced today that it has been named a ... One of 12 suppliers to receive the ... of Premier members through exceptional local customer service and ... lower costs. "We ... customer service from Premier," says Massimo Carrara , ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal their ... Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. , ... Pro X users can now reveal the media of their split screens with ...
(Date:6/27/2016)... (PRWEB) , ... June 27, 2016 , ... TopConsumerReviews.com recently ... of Eyeglasses . , Millions of individuals in the United States and Canada ... become a way to both correct vision and make a fashion statement. Even celebrities ...
(Date:6/26/2016)... ... 2016 , ... PawPaws brand pet supplements owned by Whole Health ... the health of felines. The formula is all-natural and is made from Chinese herbs ... Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can ... Surgery and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey ... cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. ... his M.D from the David Geffen School of Medicine at UCLA. He trained in ... to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he ...
Breaking Medicine News(10 mins):