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Aquafresh(R) Celebrates Amazing Moms in Phoenix
Date:10/1/2009

PITTSBURGH, Oct. 1 /PRNewswire/ -- In celebration of mothers and the special role they play in their families' lives, the makers of Aquafresh® announced the "Amazing Mom" Celebration contest for moms in the Phoenix area. The Aquafresh "Amazing Mom" Celebration invites children 6 years of age and older to write in and tell Aquafresh what makes their mom special. If selected, Aquafresh will treat her and forty-nine other moms to a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort.

"As a mother to seven children, I understand the hard work that mothers put in around the clock for their families. I am thrilled to be part of this exceptional contest that recognizes and rewards amazing moms in Phoenix," said Brenda Warner, wife of pro football quarterback Kurt Warner. "What better time than the busy holiday season to give 50 moms a well-deserved break."

Aquafresh "Amazing Mom" Celebration contest entries are being accepted now through November 2, 2009, at www.aquafresh.com/amazingmom. Fifty moms will be selected to enjoy a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort on December 5, 2009, complete with breakfast, a facial treatment, massage, manicure or pedicure, and lunch, hosted by Brenda Warner.

In addition to entering online, shoppers at the Arizona Mills and Arrowhead Town Center malls will be able to stop by the Aquafresh booth on Saturday, October 10, 17, and 24 to learn more about the contest, submit their nominations onsite, and receive free samples of Aquafresh toothpaste.

"We spend a great deal of time making amazing Aquafresh products that help mom with her family's oral care needs," said Patrick Seiffert, Senior Brand Manager, GlaxoSmithKline Consumer Healthcare. "Moms spend so much time and energy taking care of their children. This is our chance to recognize and pamper them in return."

Contest Abbreviated Rules

In 150 words or less, children 6 years of age and older are asked to explain why their mom is amazing. Multiple entries are accepted, however, each entry must be different, and must be mailed separately. No purchase necessary to enter or win. Void where prohibited. Contest is open to entrants who are legal residents of Arizona and 6 years or older. Contest is sponsored by GlaxoSmithKline Consumer Healthcare. Official rules are available at www.aquafresh.com/amazingmom.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ®, and Commit®, as well as many medicine cabinet staples -- alli®, Aquafresh®, Sensodyne®, and TUMS® -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

    Media Contacts:
    Mark Polisky, GolinHarris
    312-729-4417
    mpolisky@golinharris.com

    Jennifer May, GlaxoSmithKline Consumer Healthcare
    412-200-3729
    jennifer.l.may@gsk.com

SOURCE GlaxoSmithKline Consumer Healthcare


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SOURCE GlaxoSmithKline Consumer Healthcare
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