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Announcing RedBrick 5 - Expandable, Customizable Health Engagement and Behavior Change Platform
Date:11/20/2013

ndations over time based on the experience of its users, creating a fresh, "evergreen" experience to overcome the fatigue that sets in when consumer experience remains static over time.

"Simply modernizing the look, feel and flexibility of our consumer portal would have been an easy thing to do," added Eric Zimmerman, chief marketing officer for RedBrick Health. "We of course did that, but more importantly we dramatically advanced the underlying technology to create a broader array of implementation options for clients and strategic distribution partners. We paved the way to integrate a broader set of tools to help consumers take greater ownership of their health and health care. And we created a system that adapts to its users over time - a better way to produce sustained engagement."

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps employers reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

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