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Announcing RedBrick 5 - Expandable, Customizable Health Engagement and Behavior Change Platform
Date:11/20/2013

integrating live support into the digital experience, RedBrick 5 creates a multi-modal intervention model that eliminates the traditional chasm between online programs and person-to-person coaching and support. Clients no longer need to rely on static models of risk stratification that stream consumers into phone coaching or online programs. Now they can dynamically deliver the level of support needed – and wanted – by the consumer, with greater choice and efficiency.

RedBrick 5 enables clients to reinforce progress with a highly flexible rewards engine. The RedBrick 5 reward manager helps eliminate common flaws in wellness incentive models and applies powerful principles of behavioral economics. Reward campaigns can be targeted to specific populations and can be optimized to produce desired results. RedBrick 5 supports traditional participation and outcome based rewards, as well as innovative new reward models to produce stronger engagement and results.

"RedBrick 5 represents a significant leap forward in both thinking and execution," affirmed Dan Ryan, chief executive officer for RedBrick Health. "We have combined fresh consumer design, adaptive technology and modern behavior science in new ways to create a simpler, more effective experience for consumers, and a more open, flexible, full-featured and results-oriented platform for our clients."

RedBrick 5 Authoring Studio Enables Rapid Product Evolution

The RedBrick 5 interactive authoring studio enables the company and its clients to rapidly iterate the RedBrick 5 experience based on rich, real-time performance data, and to produce an ongoing stream of new interactive experiences. This patent-pending technology eliminates the need to build separate products for web, tablet and mobile form factors by producing each experience automatically from one content and application repository. It also creates a system that adapts and optimizes its recomme
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