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Announcing RedBrick 5 - Expandable, Customizable Health Engagement and Behavior Change Platform
Date:11/20/2013

MINNEAPOLIS, Nov. 20, 2013 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology, today announces the introduction of RedBrick 5, a completely updated platform. RedBrick 5 features a modern design that can be easily customized and branded by clients and strategic distribution partners. By incorporating key principles of behavior design and behavioral economics into the core architecture, RedBrick 5 helps clients improve the reach and effectiveness of population health management initiatives. It helps consumers engage and get the personalized help they need to be healthy, and make smarter use of health care services.

RedBrick 5 platform components include a fully re-envisioned health assessment and adaptive behavior change interventions, a device- and app-connected daily wellness tracker with a built-in social layer for team support and challenges and the industry's first fully integrated health care cost transparency service. RedBrick 5 further lets organizations blend in their own programs, or third-party services and apps, creating a unified health engagement hub that can be customized for each population segment.

RedBrick 5 further re-defines the corporate health management paradigm by enabling organizations to easily expand the traditional health and wellness suite with an integrated array of consumer services like health care price transparency, medical second opinion and medical decision support. As employers shift accountability toward consumers through consumer-directed and defined contribution plans, such services become essential ingredients in their health and productivity strategy. By integrating an expanded array of services for consumers and applying breakthrough engagement and behavior change techniques, RedBrick can help employers accelerate their return on investment in these services.

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