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Anlit Enters Polish Market with New Food Supplements for Kids

WARSAW, Poland, February 15, 2012 /PRNewswire/ --

Anlit Advanced Nutrition Supplements, an innovative developer of quality consumer vitamins, minerals and dietary supplements for children, will start selling its products in Poland under the brand name Yomi.

Anlit will distribute its wide variety of supplements for kids through a partnership with Laboratoria Natury, a leading local producer of natural healing products. Laboratoria Natury was acquired last year by Anlit's parent company Maabarot Products, a Tel Aviv listed company operating as a holding group in the fields of nutrition and health.

Anlit's Yomi products are aimed at addressing condition-specific solutions for children. All of Yomi products come in the form of pectin-based gummy bears or chewable chocolate-texture bears.

Anlit is introducing a series of dietary supplements to the Polish market for the following conditions:

  • Vitamin C for immune system strengthening
  • Omega 3 fish oil for brain and cognitive development
  • Iron for anemia prevention

"The launch of Anlit's products in Poland is in line with our strategy of further strengthening our hold in the rapidly developing Central and Eastern European market," said Shai Karlinski, VP Marketing at Anlit. "Demand in the Polish market is growing fast as parents are looking for high quality, tasty and easy-to-use supplements to help improve their kids' health and nutrition."

A recent report published by PMR publications predicts that the Polish market of dietary supplements will develop at a rate of some 9-15 percent. Growth will be led by market trends such as growing interest in self-treatment, healthy lifestyle and healthy appearance, natural and herbal products.

Anlit's products are consumed on a daily basis by children in more than 15 countries. The company will present its child-friendly products at Vitafoods Europe, which will take place 22-24 May 2012 in Geneva, Switzerland.

About Anlit Advanced Nutrition Supplements

Anlit is an innovative developer and producer of quality consumer vitamins, minerals and dietary supplements for children. Since 1990, Anlit has been dedicated to developing, manufacturing and marketing high-quality products to ensure the health and nutrition of children worldwide.

All of Anlit's products are manufactured using strict health guidelines and top quality control to ensure they provide kids with their nutritional needs. Served in a child-friendly format, Anlit's products are natural with no artificial colors or preservatives.

For more information about Anlit Advanced Nutrition Supplements, visit

Company Contact
Shai Karlinski
VP Marketing
Tel: +972-54-2621333

SOURCE Anlit Advanced Nutrition Supplements
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