In support of the expansion, GNC on June 1, 2012 will begin using an advertisement poster of professional golfer and Anatabloc® Brand Ambassador, Fred Couples, prominently displayed on the front window of every GNC corporate store. Couples is a 32-year veteran of the PGA Tour, with over 50 professional tournament wins, including the Masters (1992). In addition, he has been twice named the PGA Tour Player of the Year (1991, 1992). The advertising campaign featuring Couples is expected to last two months.
David M. Dean, Vice President of Sales and Marketing for Star Scientific, Inc., stated, "GNC continues to be a valuable partner for Anatabloc® because of its reputation in the area of nutritional supplementation and its loyal customer base. We are very much looking forward to an ongoing relationship with GNC as we continue to expand the marketing and distribution of Anatabloc®."
Paul L. Perito, CEO and Chairman of Rock Creek Pharmaceuticals, Inc., further commented, "The recent notice of allowance for claims relating to the synthesis of anatabine ensures that we will be able to make available to GNC a product whose main ingredient has the benefit of being produced utilizing a process that will be covered by our patent."
Currently, more than half of GNC's 928 franchise stores have Anatabloc® on their shelves for in-store purchasing, and all franchise locations can order Anatabloc® for interested customers.
Certain statements contained in this release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to statements identified by words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "targets," "projects" and similar expressions. The statements in this release are based upon the current beliefs and expectations of o
|SOURCE Star Scientific, Inc.|
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