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Amgen and Pfizer Introduce 'Psophisticated Style: A Guide to Everyday Style and Psoriasis™' Hosted by Tim Gunn
Date:9/22/2010

s learn more about managing their disease and feel more confident in their everyday style. To learn more about the program and the 2010 winners, and find useful resources about psoriasis, visit www.addresspsoriasis.com.

"This new guide speaks to many of the issues that people with psoriasis face when it comes to personal style," said Dr. Taylor, founding director of the Skin of Color Center at St. Luke's and Roosevelt Hospitals in New York City.  "I'm confident that psoriasis patients will find this resource to be useful as they make daily style choices."

Psoriasis affects approximately 7.5 million American adults, and is a chronic disease of the immune system that causes the skin cells to grow at an accelerated rate. Although there are several types of psoriasis, approximately 80 percent of patients suffer from plaque psoriasis, which can cause painful and itchy red, scaly patches. People with psoriasis often experience feelings of self-consciousness, and the appearance of their skin often influences their choice of clothing.

About Addressing Psoriasis

Addressing Psoriasis™ was developed to inspire people with plaque psoriasis to actively manage their condition, be more confident and not allow the condition to inhibit their everyday style. Now in its second year, Addressing Psoriasis™ continues to raise public awareness and encourages patients to visit a dermatologist as the first step in managing the condition.  Addressing Psoriasis™ is sponsored by Amgen and Pfizer with participation from the American Academy of Dermatology, the National Psoriasis Foundation, Psoriasis Cure Now, the Dermatology Nurses' Association and the Society of Dermatology Physician Assistants. To learn more about Addressing Psoriasis™, visit www.addresspsoriasis.com.  <
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SOURCE Amgen
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