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Amgen and Pfizer Introduce 'Psophisticated Style: A Guide to Everyday Style and Psoriasis™' Hosted by Tim Gunn
Date:9/22/2010

NEW YORK, Sept. 22 /PRNewswire/ -- Amgen and Pfizer today announced the launch of "Psophisticated Style:  A Guide to Everyday Style and Psoriasis™," an online resource, providing a wealth of style advice specifically for people with psoriasis. Hosted by Tim Gunn, mentor to the designers on TV's "Project Runway" and chief creative officer of Liz Claiborne, Inc. and dermatologist Susan C. Taylor, M.D., the style guide includes five videos, which illustrate various style issues for individuals with psoriasis. Practical and insightful highlights from each video are also available and can be printed.  The videos and documents are available online at www.addresspsoriasis.com."Psophisticated Style" was developed to respond directly to the needs of individuals with psoriasis by addressing their style concerns and sharing practical and creative fashion advice. The videos feature highlights from the one-on-one style consultations between Tim Gunn and the five 2010 Addressing Psoriasis™ winners held at Cotton Incorporated in July.  The videos also include style tips shared by psoriasis patients during the 2010 Addressing Psoriasis™ contest. Cotton Incorporated collaborated on this initiative because as a natural fiber, cotton allows the skin to breathe and may be a suitable fabric option for people with psoriasis.

"It was an honor to work with the 2010 Addressing Psoriasis™ winners; together we identified practical and insightful style tips for those living with the condition, which are really brought to life in Psophisticated Style," said Gunn. "I'm thrilled that this guide is now available and can help make a difference to people with psoriasis who are looking for style inspiration."

"Psophisticated Style:  A Guide to Everyday Style and Psoriasis™" represents the culmination of a disease awareness program designed to help people with psoriasi
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