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American Scientific Resources Rebrands Non-Contact Thermometer for Mass Market Consumer Appeal
Date:2/16/2011

WESTON, Fla., Feb. 16, 2011 /PRNewswire/ -- American Scientific Resources, Inc. (Pink Sheets: ASFX) announces the re-branding of its Kidz-Med 5-in-1 non-contact thermometer. Updating the packaging to a brighter cleaner look, the Company has introduced the Kidz-Med VeraTemp non-contact thermometer.

"We made the changes to distance our Kidz-Med VeraTemp non-contact thermometer from the laser light foreign model previously sold by American Scientific Resources; to make sure that the new Kidz-Med VeraTemp was not associated with the previous thermometer's reputation. We expect to dramatically increase market share. The new name and consumer-oriented packaging are designed to better align with our customers' needs, expressly focusing on the unmistakable benefits of non-contact thermometry. The contemporary tag line 'Truth, Accuracy and Precision' has been added to sum up the fact that parents can trust the KidzMed VeraTemp reading. The words '5 in 1' and 'Neverwake,' which did not resonate well with consumers, have been removed. The distinct white and orange color scheme also focuses attention on its clinical accuracy," states Jason Roth, Senior VP, American Scientific Resources.

"The Company wants to make a statement to consumers that non-contact thermometers have changed; they can now be accurate and priced for mass market appeal. Our Kidz-Med VeraTemp combines intelligent design, accuracy and affordable pricing in one package. The ease of use makes precise measurements quite simple. Our refined packaging should be a big hit," said Marc Massoglia, Senior VP Sales, American Scientific Resources.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a purpose-driven consumer product manufacturer specializing in the clinical, home healthcare, infant and juvenile product industries.  The Company sources and designs innovative heal
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