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American Scientific Resources Rebrands Non-Contact Thermometer for Mass Market Consumer Appeal

WESTON, Fla., Feb. 16, 2011 /PRNewswire/ -- American Scientific Resources, Inc. (Pink Sheets: ASFX) announces the re-branding of its Kidz-Med 5-in-1 non-contact thermometer. Updating the packaging to a brighter cleaner look, the Company has introduced the Kidz-Med VeraTemp non-contact thermometer.

"We made the changes to distance our Kidz-Med VeraTemp non-contact thermometer from the laser light foreign model previously sold by American Scientific Resources; to make sure that the new Kidz-Med VeraTemp was not associated with the previous thermometer's reputation. We expect to dramatically increase market share. The new name and consumer-oriented packaging are designed to better align with our customers' needs, expressly focusing on the unmistakable benefits of non-contact thermometry. The contemporary tag line 'Truth, Accuracy and Precision' has been added to sum up the fact that parents can trust the KidzMed VeraTemp reading. The words '5 in 1' and 'Neverwake,' which did not resonate well with consumers, have been removed. The distinct white and orange color scheme also focuses attention on its clinical accuracy," states Jason Roth, Senior VP, American Scientific Resources.

"The Company wants to make a statement to consumers that non-contact thermometers have changed; they can now be accurate and priced for mass market appeal. Our Kidz-Med VeraTemp combines intelligent design, accuracy and affordable pricing in one package. The ease of use makes precise measurements quite simple. Our refined packaging should be a big hit," said Marc Massoglia, Senior VP Sales, American Scientific Resources.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a purpose-driven consumer product manufacturer specializing in the clinical, home healthcare, infant and juvenile product industries.  The Company sources and designs innovative health and safety products, developing advanced technology and intellectual property. Products are distributed through established relationships in-house and through an ever growing network of leading global healthcare distributors and retailers.  Brands under the American Scientific Resources umbrella include Kidz-Med, Disintegrator Plus, VeraTemp and Mebby.

For more information, visit the corporate web site at, and

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. This press release shall not constitute an offer to issue or sell, or the solicitation of an offer to buy securities, nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.Media Contact:Jerry JenningsEmerson Gerard Associatesjerry@emersongerard.com561-881-7318Investor Contact:Investor RelationsAmerican Scientific Resources 561-948-4863

SOURCE American Scientific Resources, Inc.
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