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American Medical Systems Announces U.S. Launch of Conceal™ Low Profile Reservoir for Penile Prosthetics
Date:2/24/2011

MINNETONKA, Minn., Feb. 24, 2011 /PRNewswire/ -- American Medical Systems® (AMS) (Nasdaq: AMMD), a leading provider of world-class devices and therapies for male and female pelvic health, today announced the full U.S. launch of its new Conceal™ Low Profile Reservoir, an enhancement to the already market-leading AMS 700® three-piece inflatable penile prosthesis for the treatment of erectile dysfunction (ED).

The Conceal reservoir is compatible with all AMS 700 cylinder and pump configurations and offers the flexibility of a one-size-fits-all design that can accommodate 65-100ml of fluid, based on the specific needs of each patient. The flatter, low-profile design features the same great functionality and reliability as the current spherical reservoir, and Conceal is available with or without AMS' InhibiZone® antibiotic treatment.

In a highly successful limited launch, participating physicians reported being very pleased and excited about Conceal. Dr Lawrence Hakim from the Cleveland Clinic, Florida stated, "I am very satisfied with the performance of the new Conceal Low Profile Reservoir. In a single reservoir, I get all of the flexibility I need and I fully expect it to become my go-to reservoir of choice." Real-world benefits noted by physicians in the limited launch of Conceal included ease of placement, volume flexibility and eliminating the need to size the reservoir.

AMS' penile prosthetic solutions provide a permanent, surgical option for men who are unsatisfied with the results from other ED treatment options, such as oral medications, and have at least a 91 percent patient satisfaction rate. ED affects some 30 million men in the United States and is often brought on by prostate cancer treatment, diabetes and/or cardiovascular disease.

"With this new reservoir design, AMS continues to demonstrate our commitment to prosthetic urology and support to our physicians," said Whitney Erickson, senior vice president and general manager for Men's Health at AMS. "As a company, we remain dedicated to raising the bar for innovation in the treatment of erectile dysfunction, and our customers can rest assured that we will continue to invest in new technology to improve the treatment options for physicians and the quality of life for their patients."

For more information about the new Conceal low-profile reservoir, call 1-800-328-3881.

About American Medical Systems:

American Medical Systems, headquartered in Minnetonka, Minnesota, is a diversified supplier of medical devices and procedures to treat incontinence, erectile dysfunction, benign prostatic hyperplasia (BPH), pelvic floor prolapse and other pelvic disorders in men and women. These disorders can significantly diminish one's quality of life and profoundly affect social relationships. In recent years, the number of people seeking treatment has increased markedly as a result of longer lives, higher-quality-of-life expectations and greater awareness of new treatment alternatives. American Medical Systems' products reduce or eliminate the incapacitating effects of these diseases, often through minimally invasive therapies. The Company's products were used to treat approximately 340,000 patients in 2010.

More information about the Company and its products can be found at its website www.AmericanMedicalSystems.com and in the Company's Annual Report on Form 10-K for 2010 and its other SEC filings.


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SOURCE American Medical Systems, Inc.
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