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American Imaging Management Promotes Affordability and Choice to Health Care Consumers
Date:3/24/2011

y Nguyen, M.D., senior vice president of Care Management for WellPoint. "We are excited to be at the forefront of promoting transparency and value across our industry and in empowering individuals to become more informed health care consumers."

In the first two months of the pilot, more than 460 exams were impacted by the OptiNet member transparency program.  In these cases, WellPoint's affiliated health plan members in the Indianapolis region voluntarily chose to switch imaging facilities to a high-quality, lower-cost alternative that an AIM representative informed them about using information generated by OptiNet. The average price savings for services that were redirected is estimated to be $1,000 per exam. Affiliated health plan members have reacted positively to the new program and the consumer education and choice it promotes.

Mary Greist, M.D., an affiliated health plan member in Indianapolis and a practicing dermatologist, recently utilized the program's services for an MRI exam that her physician had ordered. The imaging facility selected for Greist was on average $1,200 more than another facility that was nearby and offered similar capabilities. The information that Greist received from the AIM representative was timely and relevant.

"Even as a physician, it's nearly impossible for me to shop around and compare prices [for procedures] and I'm better equipped to navigate the system than most people," Greist said.  

After discussing options with the program representative, Greist decided to have the MRI performed at another imaging facility identified by the program. She was pleased with the information and the customer service.

"What was really nice is that [the representative] emphasized it was my choice," said Greist.  "She really facilitated [the switch], she didn't just say, 'here's some information that might be of interest to you,' she really helped make it h
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SOURCE American Imaging Management, Inc.
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