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American Academy of Dermatology and LEO Pharma Launch Educational Website to Raise Awareness About Sun Damage and Skin Cancer
Date:2/15/2012

PARSIPPANY, N.J., Feb. 15, 2012 /PRNewswire/ -- The American Academy of Dermatology (AAD) and LEO Pharma want Americans to know that sunburns and premature aging aren't the only indications that their skin has been damaged by cumulative exposure to the sun. Research-based pharmaceutical company LEO Pharma has partnered with the AAD to launch Listen To Your Skin, a campaign aimed to raise awareness about the consequences and symptoms of cumulative sun damage including actinic keratosis (AK), a precancerous condition, and skin cancer. The campaign's first initiative is an informational website, www.listentoyourskin.org, where visitors can discover more about AK and sun damage, view photos of AK and skin cancers, and find out how to check their own skin for AK and other signs of sun damage.

(Logo:  http://photos.prnewswire.com/prnh/20120215/NY53673LOGO )

"Many people are aware of the connection between melanoma and moles, but many Americans who may be at risk for skin cancer are unaware of actinic keratoses, what they look like, how to detect them and their relationship to skin cancer," says dermatologist Ellen Marmur, M.D., F.A.A.D., spokesperson for the AAD. "In fact, nonmelanoma skin cancers make up the vast majority of skin cancers diagnosed each year. We're launching this initiative specifically to raise awareness about actinic keratoses and nonmelanoma skin cancer, and help Americans understand who is at risk and how AKs can be detected."

While many Americans are aware that severe sunburns can lead to sun damage and skin cancer, sun exposure over the course of many years also contributes to significant sun damage. AK is a common precancerous skin condition caused by cumulative UV exposure. Sometimes called "sun spots" or mistaken for age spots, these often rough or scaly patches can be red, pink, gray
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