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Alternative Probiotic Applications Offer $2 Billion+ Market Potential
Date:3/29/2011

FALLS CHURCH, Va., March 29, 2011 /PRNewswire/ -- Technology Catalysts International, leading global consultants to the consumer healthcare industry, announced that new research has identified probiotics as key to the future of healthcare.  Probiotics are consumed to assist antibiotics, not only in digestive health, but also for promoting immunological, pediatric, CNS, and skin health and well-being.  New delivery and carrier technologies for probiotics increase bioavailability and shelf life of live bacteria administered to the human host; creating another potential business opportunity in competitive niche markets around the world.

In general, probiotics are isolated from healthy individuals, and are ingested to reside within the human GI tract to compete with the pathogenic bacteria in the body. Until recently, the "buzz" about probiotics has dealt with aiding digestive conditions through yogurt formulations.  However, the probiotic mechanisms of other applications are closely related to digestive improvements, but the market potential in these areas has yet to be exploited.  Probiotics, not only provide assistance to drugs and foods, but they are natural, and therefore demonstrate a strong marketable edge in consumer healthcare.

Peggy Steele, Global Business Director, Health and Nutrition for Danisco, states that although the probiotic market numbers are confusing, she believes the probiotics market will continue to grow at a robust rate. Although there are estimates the probiotic market will exceed $32 million by 2015, Steele believes the market will surpass that number.  Danisco, a global leader in probiotics, has seen strong recent success with its North American launch of its HOWARU® Protect in children's beverages, clinically proven to reduce cold and flu symptoms.  The recent acquisition of Danisco by DuPont has made major headlines.  Experts predict DuPont will make significant investments to boost
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SOURCE Technology Catalysts International
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