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Alternate Distribution Channels Claim Opportunities for OTC Drug Sales in the United States, Finds Kline
Date:7/30/2012

llergy relief, cough and cold preparations, and digestive products, tend to be purchased more often at brick-and-mortar stores.

Kline's Healthcare practice Industry Manager Laura Mahecha cautions that, "Growth opportunities within the retail environment should be explored on individual channel and category bases. While some of the alternate channels, such as warehouse clubs, dollar stores, convenience stores, and online, can offer opportunity for growth in select categories and for certain brands, several other alternate retail channels ostensibly aren't prime candidates for an increase of branded OTC sales."

REGISTER for a free webinar on this subject, taking place on Wednesday, September 12, 2012, at 10:00 AM US EDT. http://bit.ly/retailOTC

Kline's new report OTC Retailing: U.S. Alternate Channel Analyses and Opportunities is an astute assessment of both growth opportunities and the relative importance of alternate retail channels for OTC sales. Approximately 21 key retailers are profiled within the report with specific discussions pertaining to OTC sales with these retailers.

About Kline:
Kline is a global consulting and research firm dedicated to providing insight and market intelligence that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.klinegroup.com.

Contact:

Vera Sandarova
Marketing Manager
+420-222-33-00-13
Vera.Sandarova@klinegroup.com


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SOURCE Kline & Company
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