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AlphaDetail, Inc. Enhances Methodology / Advanced Analytics Capabilities
Date:5/3/2010

SAN MATEO, Calif., May 3 /PRNewswire/ --

AlphaDetail, Inc., a leader in primary market research and influence network mapping solutions to the Global Life Sciences Industry, is proud to announce the addition of a senior level methodologist to its growing staff.  Paul Richard "Dick" McCullough joined AlphaDetail in April as Director of Research Methodology and Analytics.  Dick is based in AlphaDetail's worldwide headquarters in San Mateo, California.

Over the past 25 years, Dick has developed a national reputation as an innovative marketing scientist. He has been published more than 20 times in numerous magazines and journals.  He frequently presents papers on topics in advanced statistical methods at leading conferences throughout North America.  In addition, Dick writes a regular column covering a wide range of research issues for Marketing Research Magazine.  

Prior to joining AlphaDetail, Dick was most recently President of MACRO Consulting, Inc., a research methods and analytics consulting firm with numerous healthcare industry clients.  Dick holds a B.S. in Mathematics from the University of California at Davis and an MBA in management from Pepperdine University.

Rishi Varma, CEO of AlphaDetail, said that "Dick has been a welcome addition to AlphaDetail.  Dick brings a unique combination of creativity and technical expertise as well as an unprecedented desire to find actionable solutions to our client's most challenging business questions".

About AlphaDetail, Inc.:

At AlphaDetail, we have an unparalleled commitment to our clients.  We are a full-service primary market research firm, with a particular emphasis in large and complex quantitative studies for the global healthcare community.  AlphaDetail is built on one of the industry's strongest foundations that include a large team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our client's most challenging questions.


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