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Alan Gross, Joe Torre, and Jane Townsend Voted into Medical Advertising Hall of Fame
Date:11/8/2010

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- The general membership of the Medical Advertising Hall of Fame voted to induct three individuals at their Annual Awards Dinner to be held February 8, 2011 at the Pierre Hotel in New York. This year marks the induction of one of the first woman partners in a major medical agency, Jane Townsend, and – with the induction of her husband Alan Gross – the first time that a husband and wife are being inducted at that same time.

The 2011 inductees into the Medical Advertising Hall of Fame are:

Alan Gross – After earning degrees in microbiology, he started his career with ER Squibb & Sons as a detail representative, moving into positions as an advertising manager, creative director of their in-house agency, and director of advertising. In 1978, he started Alan Gross Communications, which became Gross Townsend Frank Hoffman. Responsible for developing many new concepts in advertising communications, including integrated multi-channel marketing/PR, and a dedicated CRM group. One of the pioneers in DTC work with commercials on Lifetime Medical Television. After building GTFH into a major force in medical advertising, he sold it to Grey Advertising in 1986, and retired from active industry involvement in 1993.

Joe Torre – Began his career as a pharmacist before moving to Roche, where he held sales, marketing research, and marketing positions. In 1977, he moved into the advertising field, joining Healthmark Communications as an account supervisor. In 1979, he co-founded Salthouse Torre Ferrante, which later became Torre Lazur Healthcare Group. During the next decade he built the agency into a major industry force. In 1996, recognizing the importance of going global, he sold to McCann-Worldgroup, and built an international network of agencies that grew to 50 offices worldwide.  He positioned his company early on as "The Launch Agency," a claim he backed up by handling more succes
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SOURCE Medical Advertising Hall of Fame
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