Navigation Links
Alan Gross, Joe Torre, and Jane Townsend Voted into Medical Advertising Hall of Fame
Date:11/8/2010

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- The general membership of the Medical Advertising Hall of Fame voted to induct three individuals at their Annual Awards Dinner to be held February 8, 2011 at the Pierre Hotel in New York. This year marks the induction of one of the first woman partners in a major medical agency, Jane Townsend, and – with the induction of her husband Alan Gross – the first time that a husband and wife are being inducted at that same time.

The 2011 inductees into the Medical Advertising Hall of Fame are:

Alan Gross – After earning degrees in microbiology, he started his career with ER Squibb & Sons as a detail representative, moving into positions as an advertising manager, creative director of their in-house agency, and director of advertising. In 1978, he started Alan Gross Communications, which became Gross Townsend Frank Hoffman. Responsible for developing many new concepts in advertising communications, including integrated multi-channel marketing/PR, and a dedicated CRM group. One of the pioneers in DTC work with commercials on Lifetime Medical Television. After building GTFH into a major force in medical advertising, he sold it to Grey Advertising in 1986, and retired from active industry involvement in 1993.

Joe Torre – Began his career as a pharmacist before moving to Roche, where he held sales, marketing research, and marketing positions. In 1977, he moved into the advertising field, joining Healthmark Communications as an account supervisor. In 1979, he co-founded Salthouse Torre Ferrante, which later became Torre Lazur Healthcare Group. During the next decade he built the agency into a major industry force. In 1996, recognizing the importance of going global, he sold to McCann-Worldgroup, and built an international network of agencies that grew to 50 offices worldwide.  He positioned his company early on as "The Launch Agency," a claim he backed up by handling more successful product launches than any other agency during his tenure. He officially retired in January 2010.

Jane Townsend – Started her career as a successful journalist before becoming a copywriter for ER Squibb & Sons, where she quickly rose to advertising manager. She moved to the agency side as an account executive at Kallir Phillips Ross in the mid-'70s. Having developed an interest in the consumer role in healthcare decisions, she moved to Shaller Rubin, an agency with a focus on the healthcare consumer. In 1978, she and husband Alan Gross started the agency that became Gross Townsend Frank Hoffman, making her one of the first woman partners in a major healthcare agency. In addition to establishing GTHF's early position in the DTC and CRM fields, she co-founded the Coalition for Healthcare Marketing and mentored a generation of women executives who have taken their place as leaders in healthcare advertising. She retired in 1993.

The Medical Advertising Hall of Fame Annual Awards Dinner will be held Tuesday, February 8th, 2011, 6 pm at the Pierre Hotel in New York. Tickets for the Dinner will go on sale on the Medical Advertising Hall of Fame website (www.mahf.com) on November 12th.

The Medical Advertising Hall of Fame was founded in 1996 to honor those who have made significant contributions to the medical advertising profession, document the history of the industry, and attract next-generation talent to the medical advertising profession. Its membership is open to healthcare advertising agencies and publications, and currently consists of the leaders of nearly 40 agencies and publishing companies.

For further information on the Medical Advertising Hall of Fame, memberships, and the Awards Dinner, contact David Gideon, executive director, at 561.395.3755, fax 561.395.4011, e-mail david@mahf.com.


'/>"/>
SOURCE Medical Advertising Hall of Fame
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Harvard Medical School-Partners HealthCare Center for Genetics and Genomics Successfully Completes Evaluation of AutoGenomics 2C9-VKORC1 Panel to Assess Warfarin Sensitivity
2. You May Have a Thyroid Problem and Not Know It - Particularly If Youre Over 60, Says a New Harvard Medical School Report
3. Harvard Medical School-Partners HealthCare Center for Genetics and Genomics Successfully Completes Evaluation of AutoGenomics 2C9-VKORC1 Panel to Assess Warfarin Sensitivity
4. Globus Medical Raises $110 Million in Series E Financing Round
5. Quark Pharmaceuticals Appoints New Chief Medical Officer
6. Boston University Biomedical Engineers Find Chink in Bacterias Armor
7. Rochester Medical Anti-Infection Foley Catheter Demonstrates Effectiveness in Randomized Trial
8. Rockwell Medical Technologies, Inc. Begins Patient Enrollment for its SFP Dose-Ranging Study
9. Flexible Medical Systems Raises $1.2M Seed Investment for Initial Human Trials
10. Cleveland Clinic Summits to Focus on Cardiovascular Medical Innovation
11. Rockwell Medical Technologies, Inc. Begins Dosing Patients for SFP Phase IIb Clinical Study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... 2017  Medeon Biodesign, Inc., a ... to announce that the Company led and successfully ... Inc., a San Jose, CA ... orthopedic extremity applications.  The orthopedic ... due to procedure volume growth, lifestyle influences and ...
(Date:3/27/2017)... The National University of Singapore (NUS) ... company, signed a Memorandum of Understanding (MOU) recently ... the region. Under this MOU, ... Technology (BIGHEART) at NUS and Holmusk will establish ... healthcare IT and medical device development. These include ...
(Date:3/27/2017)... -- Summary This report provides all ... its partnering interests and activities since 2010. Description The ... insight into the partnering activity of one of the world,s ... are prepared upon purchase to ensure inclusion of the most ... report will be delivered in PDF format within 1 working ...
Breaking Medicine Technology:
(Date:3/28/2017)... ... March 28, 2017 , ... ... work, the Self-Funding Success website has recently developed and published an informational resource ... ” was created based on common inquiries the site’s team of third party ...
(Date:3/28/2017)... ... , ... A minimally invasive porcelain veneer is increasing in ... of Dental Laboratories (NADL) is informing dentists about the benefits of minimally invasive ... laboratories and technicians that create these veneers. , According to National Board ...
(Date:3/28/2017)... Square, PA (PRWEB) , ... March 28, 2017 , ... ... online and across a variety of business channels. , While many results are ... of any public relations program. , When it comes to measurement, firms should ...
(Date:3/28/2017)... ... , ... Silicon Valley Hair Institute, the San Francisco Bay Area leader in ... hair loss. Although hair transplant procedures can be seen as more of a man’s ... be two reasons a woman may see her hair thinning. , “We are used ...
(Date:3/28/2017)... ... 28, 2017 , ... Nurse practitioners and physician assistants are ... in the healthcare workforce, according to a survey recently released by PracticeMatch ... candidate leads to healthcare employers of physicians and advanced practice clinicians. , Only ...
Breaking Medicine News(10 mins):