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Airline Passenger Experience Association Teams Up With ORBIS International in Their Fight Against Avoidable Blindness
Date:8/2/2010

NEW YORK, Aug. 2 /PRNewswire/ -- The Airline Passenger Experience Association (APEX), formerly the World Airline Entertainment Association, is proud to announce the creation of a philanthropic partnership with ORBIS International in the fight to eliminate preventable blindness throughout the world.

Today more than 45 million men, women and children are blind.  The real tragedy of this global health crisis is that more than 80 percent are suffering needlessly.  With proper diagnosis or medical or surgical treatment, their blindness could have been prevented or their sight restored.

Throughout its 28 year history, ORBIS has relied on the generosity of the entire airline industry to support its work.  The new partnership with APEX, which represents more than 400 of the world's leading airlines, suppliers and related companies committed to the entire airline passenger experience, will provide an invaluable resource for ORBIS to further expand its reach and mission to prevent and treat blindness by providing quality eye care to transform lives.

"All of us at ORBIS are really excited to be working with APEX member companies to promote our cause and support our partner hospitals in providing much-needed eye care services to communities throughout the developing world," said Jack McHale, President and CEO of ORBIS International. "We're extremely pleased by the association's level of commitment and hope to develop a greater reach to the aviation community through our newly-formed partnership."

APEX member companies will have numerous partnership options with ORBIS including direct programmatic sponsorships, employee engagement programs and cause marketing opportunities. This unique partner
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SOURCE ORBIS International
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