Navigation Links
Agnitio Sets Up Asia HQ in Shanghai and is the First to Bring the Combined Closed Loops of Marketing and E-Learning to the Pharmaceutical Industry

COPENHAGEN, Denmark and SHANGHAI, November 13, 2012 /PRNewswire/ --

  • The double closed loop of marketing and e-Learning is brought to pharma for the first time through a partnership between Agnitio and Actando
  • Leading closed loop marketing technology company for the healthcare industry expands its global presence with Shanghai HQ

Agnitio, a leader in healthcare sector closed-loop marketing technology, continues to expand its global presence with the opening of regional headquarters in Shanghai and a partnership with mobile learning solutions company Actando.


     (Photo: )

Located at 711, Bld. 2, Shanghai Technology Innovation Center, 100 Qin Zhou Road, Shanghai 200235, Agnitio is led in country by Zhu Yi, Head of Implementation and Support, Agnitio Greater China. With Bayer and Roche already clients in the region, Agnitio expects to increase its number of customers with the heightened presence and its integrated offering with Actando, which is initially aimed at the Asian market.

The partnership with Actando will harmonise e-Learning and closed loop marketing through Agnitio's platform for the iPad. During a discussion with the rep, a doctor will be able to actively choose the information they really want to receive and are specifically interested in. With their limited time, doctors no longer need to sit through a long, general presentation. Instead they have a personalised conversation with the rep, delivering greater value in a far shorter period.

While the rep is talking to the doctor, their training needs and performance will now be simultaneously captured, thanks to the partnership with Actando, and transmitted to their managers. The solution will then suggest a tailored learning programme that will be downloaded to the reps' iPads for offline use, allowing their managers to monitor their improvement during subsequent calls.

"An office in Shanghai and our partnership with Actando is a serious commitment to the region's pharmaceutical market," says Morten Hjelmsoe, Founder and CEO of Agnitio. "Our leading CLM platform, when married with Actando's best-in-class mobile learning solutions, brings together a double closed loop for the first time in the healthcare industry."

"You get the best of both worlds with this partnership," says Alexandre Dauge, Founder & Managing Partner of Actando. "The Agnitio platform enables a rich and meaningful dialogue between reps and doctors which produces data that can be captured and integrated to see how effective they've been and whether the strategy was followed. Adding Actando's mobile learning solutions takes it a step further by recommending and providing the learning programmes based on their performance. Ultimately, this will make customer visits for both the representatives and doctors more relevant and engaging."

Agnitio's move into China comes shortly after the strengthening of its regional headquarters in the U.S. Although being used first in China, the combined offering from Agnitio and Actando will be rolled out globally.

A free seminar around the new offering, explaining how to enhance reps' effectiveness and generate the best possible interaction with doctors and other healthcare professionals, is being hosted by Agnitio in Shanghai on November 21. Running from 09.30 to 11.00 at Swissôtel, 1 Yu Yuan Road, Jing An District, Shanghai 200040, China, interested parties should register no later than November 19 with  Zhu Yi, Agnitio's Head of Implementation and Support in AsiaPac:

About Agnitio

Agnitio helps pharmaceutical and medical device companies generate effective relationships with medical professionals. The provider of the leading pull marketing software platform for the pharmaceutical and medical device industries, Agnitio's system is already implemented in more than 45 countries and 25 languages - and used by major pharmaceutical and medical device companies including: GSK, MSD, Novartis, Roche and Bayer.

For further information please contact:

Julien Cozens, Madano Partnership:
Tel + 44(0)7867-998222 or + 44(0)207-593-4000

SOURCE Agnitio
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Dehaier Medical to Present at the CFA 2012 Cross-Continental Summit on Investment in Shanghai
2. Gentris Corporation Partners with the Shanghai Institutes of Preventative Medicine
3. The 2nd Pharma Logistics China 2012 to be Held in Shanghai on 21-22 August
4. NAMSA opens Shanghai office
5. Cell Therapeutics, Inc. (CTI) to Report First Quarter Financial Results on April 20
6. Thoratec Schedules First Quarter Conference Call, Webcast
7. Watson to Host Conference Call and Webcast to Discuss First Quarter 2012 Earnings
8. CVS Caremark Corporation to Hold First Quarter 2012 Conference Call
9. Savient Pharmaceuticals to Hold First Quarter 2012 Financial Results Conference Call on Wednesday, May 9, 2012
10. Alexza to Announce 2012 First Quarter Financial Results on Thursday, May 10, 2012
11. 3SBio Inc. Schedules Unaudited First Quarter 2012 Results
Post Your Comments:
(Date:11/25/2015)... Nov. 25, 2015 AAIPharma Services Corp./Cambridge ... of at least $15.8  Million to expand its ... NC . The expansion will provide additional ... the growing demands of the pharmaceutical and biotechnology ... expansion will provide up to 40,000 square feet ...
(Date:11/25/2015)... -- ARKRAY USA , Inc., a leader ... the accuracy of its blood glucose meter systems. Last ... and Cardiovascular Disease in Los Angeles ... 01 meter and the Assure ® Prism ... accurately measure glucose levels in blood is essential for ...
(Date:11/25/2015)... 2015 Kitov Pharma ceuticals ... a biopharmaceutical company focused on the development of therapeutic ... today announced the closing of its previously announced underwritten ... ), each representing 20 ordinary shares of the Company, ... ADSs and warrants were issued in a fixed combination ...
Breaking Medicine Technology:
(Date:11/27/2015)... , ... November 27, 2015 , ... ... largest, most successful and prominent nonprofit healthcare organizations in the country. They have ... with various organizations, and helped advance the healthcare industry as a whole through ...
(Date:11/27/2015)... ... November 27, 2015 , ... Indosoft Inc., developer and ... of Asterisk 11 LTS (Long Term Support) into its Q-Suite 5.10 product line. ... 5.10 up-to-date with a version of Asterisk that will receive not only security ...
(Date:11/26/2015)... ... November 26, 2015 , ... CognisantMD and Cambridge Memorial ... in the Waterloo region. Using the Ocean Platform, family physicians can now order ... electronic medical record (EMR) without the need for redundant patient entry or an ...
(Date:11/26/2015)... ... ... Jobs in hospital medical laboratories and in the imaging field lead the ... Aureus Medical Group . These fields, as well as travel nursing, ranked ... jobs through the company’s website, , The leading healthcare staffing agency ...
(Date:11/26/2015)... Viejo, CA (PRWEB) , ... November 26, 2015 ... ... users a new set of retro-fused, self-animating trailer titles with ProTrailer: Vintage. This ... style options. These classically-influenced trailer titles work with any font, giving users limitless ...
Breaking Medicine News(10 mins):