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Agnitio Sets Up Asia HQ in Shanghai and is the First to Bring the Combined Closed Loops of Marketing and E-Learning to the Pharmaceutical Industry
Date:11/13/2012

COPENHAGEN, Denmark and SHANGHAI, November 13, 2012 /PRNewswire/ --

  • The double closed loop of marketing and e-Learning is brought to pharma for the first time through a partnership between Agnitio and Actando
  • Leading closed loop marketing technology company for the healthcare industry expands its global presence with Shanghai HQ

Agnitio, a leader in healthcare sector closed-loop marketing technology, continues to expand its global presence with the opening of regional headquarters in Shanghai and a partnership with mobile learning solutions company Actando.

     (Logo: http://photos.prnewswire.com/prnh/20120924/562917-a)

     (Photo: http://photos.prnewswire.com/prnh/20120924/562917-b )

Located at 711, Bld. 2, Shanghai Technology Innovation Center, 100 Qin Zhou Road, Shanghai 200235, Agnitio is led in country by Zhu Yi, Head of Implementation and Support, Agnitio Greater China. With Bayer and Roche already clients in the region, Agnitio expects to increase its number of customers with the heightened presence and its integrated offering with Actando, which is initially aimed at the Asian market.

The partnership with Actando will harmonise e-Learning and closed loop marketing through Agnitio's platform for the iPad. During a discussion with the rep, a doctor will be able to actively choose the information they really want to receive and are specifically interested in. With their limited time, doctors no longer need to sit through a long, general presentation. Instead they have a personalised conversation with the rep, delivering greater value in a far shorter period.

While the rep is talking to the doctor, their training needs and performance will now be simultaneously captured, thanks to the partnership with Actando, and transmitted to their managers. The
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