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Agent of Change: Ford Empowers Women and Saves Lives in Rural India through New Technology, SUV Capabilities
Date:3/7/2013

r the women with high-risk pregnancies, the program led to 27 temporary pediatric and gynecology camps being set up in remote villages. Such visits enabled about 1,600 women and children to receive much needed healthcare, including screenings for basic illnesses and immunization coverage.

SUMURR reached another 3,100 people with its partners as the program traveled to 54 villages to facilitate community awareness programs on maternal and child health issues.

"Leveraging our strengths in building vehicles and in democratizing technology, we have pioneered a unique effort to remove all hurdles to mobility for these women and have made safe childbirths possible for them," said Joginder Singh , president and managing director, Ford of India. "SUMURR truly embodies Ford's DNA of utilizing smart technologies for a better world."

Coordinating with Ford on SUMURR were:

  • Department of Health (DPH) of the Government of Tamil Nadu: Provided guidance and detailed statistics on maternal health and infant mortality; posed a challenge to Ford to pilot the program in Kalvarayan Hills, a region that is remote and hard to access
  • U.S. Department of State: Provided guidance on program design and emphasized the need and role of healthcare for women
  • George Washington University: Helped manage and track SUMURR
  • IIT Madras Rural Technology and Business Incubator (RTBI): A nonprofit organization fostering entrepreneurship and focusing on technologies for rural India; developed and customized the mobile health applications used in SUMURR
  • Reliance IIT Center of Excellence (RITCOE): Focuses on providing excellence in the areas of telecom infrastructure and energy; RITCOE was involved in developing solutions for SUMURR around OpenXC platform
  • Indian Institute of Technology Madras: A premier
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SOURCE Ford Motor Company
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