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Agendia Launches Social Media Campaigns to Help Breast Cancer Patients with Chemotherapy Decisions
Date:5/23/2013

IRVINE, Calif., May 23, 2013 /PRNewswire/ -- More than half of women diagnosed with early stage breast cancer may not benefit from chemotherapy and still have excellent outcomes. To educate women, Agendia, Inc. has announced the launch of one of the largest sources of online consumer information about breast cancer genomic tests. The new website and interactive Facebook page provide recently diagnosed women with information sources, to help them determine if they can safely avoid chemotherapy.

"We anticipate these innovative social media campaigns will encourage more patients to ask their oncologists and breast surgeons about our Symphony genomic test panel," said David Macdonald , Agendia's Chief Executive Officer. "Women who have been told they have early stage breast cancer often face a tough decision regarding whether or not they should have chemotherapy after surgery. They are looking for current, easily understood information to support their decision. As many women have already told us, the new website and Facebook page achieve that important goal."

The website (www.KnowYourBreastCancer.com) provides information in layperson terms about the unique nature of each breast cancer tumor, and how genomic testing, with a test panel such as the Symphony suite from Agendia, can help improve diagnosis and treatment.

The new Facebook page marks the launch of the Symphony Sisterhood, with online information and support for women who have early stage breast cancer. The page, at www.Facebook.com/SymphonySisterhood uses Facebook interactivity, which has allowed women to post their breast cancer stories, learning from others who have benefited from genomic testing and made educated decisions on whether to undergo various treatments.
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SOURCE Agendia
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