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Advanced Web-Based Medical Technologies Foster Better Informed Consumers, Greater Interest in Personal Health Care
Date:8/18/2010

seekers on the Internet every month, including on Yahoo.com. Healthline, a leading provider of web-based health information services, has developed consumer-friendly health decision support applications, including Healthline DrugSearch(TM) and Healthline TreatmentSearch(TM), which are built on and integrate Gold Standard's data. These innovative tools allow users to understand and compare treatments in the context of a specific condition to better manage their health and wellness.

"In support of physicians and pharmacists who typically impart medication information to patients, sophisticated drug databases such as those powered by Gold Standard/Elsevier enable patients to become active participants in their health and medical plans by providing trusted information," said Marianne Messer, President, Gold Standard/Elsevier. "Consumers can rely on information from credible providers, with accurate content similar to that which is used by professionals."

"With the upcoming changes in the American healthcare system, consumers must play more significant roles in their own medical care, especially when it comes to prescription drugs," said West Shell, III, Chairman and CEO, Healthline Networks. "With Healthline DrugSearch, built on Gold Standard clinical data, consumers can understand all drug and treatment options for a given condition and check for interactions, for example, if they have prescriptions from multiple doctors. Healthline's decision support tools have the sophistication and ease-of-use to deliver on the Gold Standard belief that consumers need to take responsibility to know more about their medications, which will help them build a better dialogue with their physicians."

About Gold Standard/Elsevier (http://www.goldstandard.com)

Based in Tampa, FL, Gold Standard/Elsevier uses innovative technologies to provide a complete suite of drug information and decision support solutions. With a
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SOURCE Elsevier and Gold Standard Elsevier
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