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AdvaMed 2010 Keynote Speakers Announced
Date:9/28/2010

ealth policy and medicine.  A key task for Berwick, as CMS Administrator, will be implementing the newly passed healthcare reform law known as the Affordable Care Act. Tuesday afternoon Katie Couric, the anchor and managing editor of the CBS Evening News with Katie Couric, will address conference attendees and patient advocacy groups at 12:15 pm. Well known for her accomplished career in journalism, Couric also is recognized as one of the leading spokeswomen for colorectal cancer awareness. She has played an instrumental role in the Stand Up To Cancer effort and has long been an advocate for preventative medical measures that can save lives. She will be joined on the stage with CBS Evening News Medical Correspondent, Dr. Jonathan LaPook.

Dr. Margaret Hamburg, Commissioner of the U.S. Food and Drug Administration will offer the Wednesday, October 20 morning keynote address. Hamburg is a nationally and internationally recognized leader in public health systems and is expected to address the new direction of the FDA under her leadership, particularly with regard to the medical device industry. The FDA's Center for Devices and Radiological Health (CDRH) is responsible for regulating firms who manufacture, repackage, re-label, and/or import medical devices sold in the United States, and regulates medical radiation-emitting electronic products. Later that day, The U.S. Secretary of Commerce Gary Locke will discuss his efforts to expand exports of medical devices and technologies and grow jobs in the U.S.

"In addition to these dynamic plenary speakers, I am pleased to note that we will again host a series of CEO's Unplugged sessions on the AdvaMed 2010 Spotlight Stage," said Ubl. "These industry thought-leaders will tackle everything from ethics and compliance to supply chain and legislative policy issues."  AdvaMed 2010 CEOs Unplugged participants include:Mike Berg, VP, Supply Chain and Logistics, Cardi
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SOURCE AdvaMed 2010; AdvaMed
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