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AdEx Media, Inc. Signs Agreement with Medical Alarm Concepts
Date:12/10/2009

MOUNTAIN VIEW, Calif., Dec. 10 /PRNewswire-FirstCall/ -- AdEx Media, Inc. (OTC Bulletin Board: ADXM), a leading performance-driven, online marketing and distribution company, announced today that it has entered into an agreement with Medical Alarm Concepts Holdings, Inc. (MDHI.OB) to market and provide lead generation for Medical Alarm Concepts' two-way voice pendant, known as MediPendant(TM).

MediPendant(TM) is the first monitored two-way voice speakerphone pendant for the PERS (personal emergency response) industry. Medical Alarm Concepts has taken the existing PERS system and upgraded it with a new state-of-the-art technology, giving the user more freedom and mobility than ever before. With MediPendant(TM), the user speaks directly through the pendant to communicate with the monitored call center. With its enhanced range and superior RF capabilities, MediPendant(TM) is positioned to revolutionize the PERS industry.

Scott Rewick, AdEx Media's CEO commented, "We are very excited to work with Medical Alarm Concepts. He continued, "This is yet another step in our strategy of aligning ourselves with our advertisers through this new beneficial revenue share model."

MediPendant(TM) is a personal emergency response system (also known as medical alarm) that gives users access to help at the press of a button, 24 hours a day, 365 days a year.

Howard Teicher, MAC CEO, remarked, "The MediPendant(TM) is the only monitored medical alarm on the market today that allows the user to speak and listen to the operator directly through the pendant." He added, "We are proud to name AdEx Media as our Internet marketing agent, their proven success in the space is unparalleled."

About Medical Alarm Concepts

Medical Alarm Concepts (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills, and alliances to insure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information visit the company web site at www.medicalalarmconcepts.com.

About AdEx Media, Inc.

AdEx Media, Inc. is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products. AdEx both markets and distributes its own products, developed pursuant to strategic partnerships with manufacturers, and offers its third-party advertising customers a multi-channel Internet advertising network and diversified solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing, (ii) display marketing, (iii) lead generation, and (iv)affiliate marketing. AdEx offers advertisers a compelling value proposition by offering true pay-per-performance pricing, commonly known as cost-per-action (CPA) or pay-per-action (PPA).For more information about AdEx Media, visit http://www.AdEx.com.

For more information about AdEx Media, visit http://www.AdEx.com.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.


Investor Contact:
Aimee Boutcher
Boutcher&Boutcher
973-239-2878

SOURCE AdEx Media, Inc.


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SOURCE AdEx Media, Inc.
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