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AUA Foundation Launches Campaign to Address Stigma of Overactive Bladder
Date:6/19/2012

BALTIMORE, June 19, 2012 /PRNewswire/ -- On the heels of the fourth annual World Continence Week, the American Urological Association (AUA) Foundation has launched "It's Time to Talk About OAB," a nationwide education campaign designed to elevate awareness of Overactive Bladder (OAB), a common, yet often untreated condition, as a public health issue. As many as 30 percent of men and 40 percent of women in the United States have the condition. The campaign's goal is two-fold: help patients better understand OAB symptoms and de-stigmatize the condition so that patients feel comfortable initiating a conversation with their healthcare professional – ultimately leading to diagnosis and treatment.

In tandem with the campaign launch, the AUA Foundation has also kicked-off its official call-for-entries for the Voices of OAB contest. As part of the contest, the AUA Foundation is seeking first-hand stories from patients living with OAB. To enter the Voices of OAB contest, patients should visit the dedicated Facebook page to share an audio testimonial about how OAB impacts their daily life. Official contest rules, resources and news of interest are all available on the page. The entry period will run through August 31, 2012 and official winners will be announced later this fall. Winners of the Voices of OAB contest will receive tablets loaded with applications and OAB management tools, such as the Bladder Pal, which helps patients track their bladder function.

OAB is a group of urinary symptoms that include a strong, uncontrollable urge to urinate at unexpected times, which may result in urine leakage (incontinence) and/or frequent urination during the day and night. Not all patients with OAB suffer from incontinence. The symptoms of OAB can occur if the muscles in a patient's bladder contract involuntarily when it isn't yet filled with urine. Sometimes the nerve signals between
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SOURCE American Urological Association Foundation
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