Navigation Links
ATA CEO: 7 Market Trends Shaping the Future of Telemedicine

WASHINGTON, Jan. 5, 2012 /PRNewswire-USNewswire/ -- Jonathan Linkous, Chief Executive Officer of the American Telemedicine Association, has shared seven market trends that will shape telemedicine and telehealth in the immediate future.  These trends represent major changes from the existing norm, creating new challenges and opportunities for the industry. 


1. A Shift away from reimbursement models

Reimbursement has been the Holy Grail for telemedicine in America but the rapid growth of managed care, Accountable Care Organizations and medical homes are changing the way we pay for telemedicine services.  One quarter of all Americans—73 million patients—are now covered under a managed care health insurance program.  With this shift, the focus of decision-making is gradually turning to local and regional healthcare decision makers.

2. Telemedicine as a standard of care

Medical images, like x-rays and CT scans, have been viewed in digital form for forty years.  "Teleradiology" is now so common that many hospitals don't recognize the name – outsourcing part or all of a radiology program is just the way things are now done in healthcare.   Providing 24/7 services by a radiologist, using telehealth technologies, may be the first form of telemedicine that becomes a true standard of care; as such it would be included in state, federal and Joint Commission requirements and be a basis for court decisions on medical liability and hospital accountability.  It would not surprise me to see a legal case decided on this basis.

3. Emergence of remote clinical enterprises

Outsourcing the interpretation of medical images is now used by most hospitals in the United States.  A relatively new and related market is the use of private firms of medical specialists to provide other remote clinical consultations.  If a hospital can completely outsource its (non-interventional) radiological services, why not outsource neurology, psychiatry or a host of other clinical services?  A series of small vendors have emerged to provide telehealth consults for stroke care, mental health, hospitalist services, and dermatology.  Some of these firms may be considered competitors to hospital-based telemedicine programs.  Look for mergers and expansions of such enterprises as the market grows.

4. The rise of virtual medical centers

In October, Mercy Hospitals announced that it would build a $90 million virtual care center near its headquarters in Chesterfield, Missouri.  This center will host an array of clinical specialists who will serve patients in outlying centers across the four states in which Mercy operates. On a smaller scale, intensivists at Inova Health System in Virginia are based at corporate office building and provide remote ICU services to 122 ICU beds throughout northern Virginia.  Other health systems are looking closely at these developments and, if proven successful, will start on their own versions.

5. mHealth

Mobile Health (mHealth) is a hot topic and an important addition to the mix of technologies changing the way healthcare is delivered.  However, as many people have acknowledged, the mHealth sphere is full of yet-unproven promises and uncertainty about how to pay for these technologies.  As an industry, we need to address these shortcomings because, undoubtedly, wireless technologies will continue to redefine what we mean by telemedicine.

6. Programs vs. networks

Federal grants have helped to establish about 200 telemedicine programs linking multiple health centers throughout the country.  Almost all these programs are hub-and-spoke models, where a large central hospital unidirectionally provides services to connected sites.  An alternative approach, connecting multiple centers using a true network design, is starting to gain favor.  This new model is based on paid memberships, with services delivered from any point on the network to any other point.  Both the Arizona Telemedicine Program and the Ontario Telehealth Network epitomize this new approach.

7. Multi-nationalization

Once confined to international charities and a few remote image-reading centers, telemedicine is now poised to become a major source of international trade.  Global investments in high-speed networks and emerging practice guidelines are providing the infrastructure.  Issues such as licensure, payment mechanisms, trade protectionism and cultural biases remain; however, the potential revenue from such services could have a significant effect on worldwide trade balances.

The American Telemedicine Association is the leading international resource and advocate promoting the use of advanced remote medical technologies. ATA and its diverse membership work to fully integrate telemedicine into healthcare systems to improve quality, equity and affordability of healthcare throughout the world. Established in 1993, ATA is headquartered in Washington, D.C. For more information, visit

Benjamin Forstag

SOURCE American Telemedicine Association
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Cardium Announces First International Marketing and Distribution Agreement for Commercialization of Excellagen™ in South Korea
2. MarketsandMarkets: Global Healthcare BPO Market worth $330 Billion by 2016
3. NTC Thermistors: World Markets, Technologies & Opportunities: 2011-2016
4. Actavis First-To-Market with Generic Equivalents of Clobex® Shampoo and Clobex® Topical Lotion
5. UV Flu Technologies Aggressively Paying Down Debt to Build Platform for Expected Growth in Consumer and Hospital Markets
6. Orthopedic Devices Market in the Emerging Countries (China, India, Brazil) - Greater Focus on Minimally Invasive Orthopedic Procedures to Drive the Market
7. Transdermal Drug Delivery - Technologies, Markets, and Companies
8. Anesthesia Machines in BRICS Market Outlook in BRICS (Brazil, Russia, India, China, South Africa) to 2017
9. South and Central America Diabetes Care Devices Market Outlook to 2017- Glucose Monitoring and Insulin Delivery
10. Brazil Anesthesia and Respiratory Devices Market Outlook to 2017- Respiratory Devices, Respiratory Measurement Devices, Airway and Anesthesia Devices, Anesthesia Machines, Sleep Apnea Diagnostic Systems, Pain Management Devices and Others
11. Asia-Pacific Anesthesia and Respiratory Devices Market Outlook to 2017- Respiratory Devices, Respiratory Measurement Devices, Airway and Anesthesia Devices, Anesthesia Machines, Sleep Apnea Diagnostic Systems, Pain Management Devices and Others
Post Your Comments:
(Date:11/26/2015)... 26, 2015 3D bioprinting market ... to a new report by Grand View Research Inc. Rising ... which demands kidney transplantation is expected to boost the market ... for organ transplantation. --> 3D bioprinting market ... to a new report by Grand View Research Inc. Rising ...
(Date:11/26/2015)... DUBLIN , November 26, 2015 ... has announced the addition of the  ... in the Global Cell Surface Testing ... Opportunities" report to their offering.  ... the addition of the  "2016 Future ...
(Date:11/26/2015)... Research and Markets ( ) has announced the ... Type (Dressings, Therapy Devices, Active Wound Care), Application (Surgical ... Geography - Global Forecast to 2020" report to ... --> The purpose of this report is to ... advanced wound care market. It involves deep dive analysis ...
Breaking Medicine Technology:
(Date:11/25/2015)... , ... November 25, 2015 , ... ... double board certified facial plastic surgeon specializing in both surgical and non-surgical treatments, ... The Skin Spa at Hobgood Facial Plastic Surgery. , Highly trained and ...
(Date:11/25/2015)... ... November 25, 2015 , ... Brillianteen, McGaw YMCA’s ... learning in its 65th Anniversary Brillianteen Revue, scheduled for March 4-6, 2016. Auditions ... 65 years, Brillianteen has been a treasured tradition for numerous families in the ...
(Date:11/25/2015)... PA (PRWEB) , ... November 25, 2015 , ... “While ... said an inventor, from Bronx, N.Y. “I thought there had to be a convenient ... invented the PROTECTOR. , The PROTECTOR enables disabled individuals to safely travel during cold ...
(Date:11/25/2015)... ... November 25, 2015 , ... Castlewood Treatment ... struggling with eating disorders as a result of the $20,000 raised at the ... at Fox Run Golf Club in Eureka, will help individuals who otherwise might ...
(Date:11/25/2015)... ... November 25, 2015 , ... "When I underwent ... bras were incredibly uncomfortable," said an inventor from Bronx, N.Y. "In order to ... the patent-pending RECOVERY BRA for added comfort and support. The bra is easier ...
Breaking Medicine News(10 mins):