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ASCO Impact Report from Encuity Research Indicates Strong Interest in New Treatments for Melanoma and Cervical Cancer
Date:6/20/2013

NEWTOWN, Pa., June 20, 2013 /PRNewswire/ -- Encuity Research, the market research and analytics subsidiary of Campbell Alliance, today released the results of its second annual ASCO Impact Report.  Oncologists surveyed highlighted new treatments for melanoma and cervical cancer as the most important subjects of new clinical information at the 2013 ASCO conference. New treatments for melanoma, with an emphasis on PD-1 treatments, were cited by 31% of respondents, while advances in the treatment of cervical cancer, particularly Genentech/Roche's Avastin®, were cited by 20% of respondents.

The ASCO Impact Report is based on an survey of 100 oncologists attending the 2013 annual meeting of the American Society of Clinical Oncologists (ASCO). The report is designed to gauge physician perceptions about the conference and to assess how ASCO may impact future prescribing behavior.

Oncologists who attended ASCO gave information presented on bevacizumab (Avastin) the highest overall ratings at ASCO, with 66% of attendees rating it as very or extremely valuable. Information on Bayer/Onyx's sorafenib (Nexavar®) in thyroid cancer received the second highest ratings (58%).

When asked which companies provided the most valuable information at the conference (unaided), Genentech was mentioned by far the most frequently (84% of attendees), followed by Bristol-Myers Squibb with 43% of mentions. Oncologists named Millennium most often as an up-and-coming company in the treatment of cancer (13% of mentions); Seattle Genetics and Sanofi followed.

Physicians who attended the 2013 ASCO meeting reported that the conference had significantly less of an impact on their future behavior than the 2012 conference. Just 16% of attendees reported that they are likely to change patient treatments based on this year's ASCO conference, compared with 40% in 2012.  As one respondent clarified, "(I'm) mainly waiting for new drug
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SOURCE Encuity Research
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