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AMM Names 2010 Doctors' Choice Awards Winners
Date:9/21/2010

e interest, add to information provided by company sales representatives and underscore the value of the product prescribed.

The winners' advertisements, their manufacturers and the agencies responsible for them are:CATEGORYPRODUCTCOMPANYAGENCYAnesthesiologyOxyContin Tablets

Purdue Pharma

LyonHeart (LLNS)CardiologySimcor Tablets

Abbott

Sudler & HennesseyDermatologyORACEA

Collagenex

Kane & FinkelEndocrinologyWelchol

Daiichi Sankyo

Area 23Emergency MedicineZyvox

Pfizer

CDMGastroenterologyVIREAD

Gilead

Medicus Life BrandsGeneral SurgeryZyvox

Pfizer

CDMInfectious DiseaseTruvada

Gilead

Abelson TaylorMulti-SpecialtyLexapro

Forest

Grey HealthcareNephrologyFerrlecitSanofi-AventisSaatchi & Saatchi/Healthcare InnovationsNeurologyAVONEX

Biogen Idec

Euro RSCG Life MetamaxObstetricals/GynecologicalsEVISTA

Lilly

Abelson TaylorOncologyRituxan

Genentech Biogen Idec

Abelson TaylorOphthalmologyXALATAN

Pfizer

Euro RSCG Life LM&POrthopedic SurgeryCELESTONE SOLUSPAN

Schering-Plough (Merck))

Schering-Plough (Merck))PediatricRotarix Vaccine

GlaxoSmithKline

DraftFCBPhysician Assistant / Nurse PractitionersYaz

Bayer Healthcare

CommonHealthPsychiatricLexapro

Forest

Grey HealthcarePulmonologyVentavis

Actelion

GiantRheumatologySavella

Forest

FergusonUrologyGelnique

Watson

Core-CreateAt the reception, an award was also presented to the overall highest-scoring advertisement:

Highest Scoring Ad OverallRituxan

Genentech Biogen Idec

Abelson TaylorFor a full list of finalists and for more information about The Doctors' Choice Awards, contact AMM at 856-380-6814, or visit the association's Web site at www.ammonline.org.

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SOURCE Association of Medical Media
Copyright©2010 PR Newswire.
All rights reserved

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