Navigation Links
AMM Names 2010 Doctors' Choice Awards Winners
Date:9/21/2010

MOUNT LAUREL, N.J., Sept. 21 /PRNewswire-USNewswire/ -- The Association of Medical Media (AMM) presented The Doctors' Choice Awards to the highest-scoring medical journal advertisements Thursday, September 16, 2010.  

The Doctors' Choice Awards, an annual study developed by AMM, researches physician attitudes toward product advertising through web-based surveying of 325 advertisements in 21 specialties from the 86 most widely-advertised products in the previous calendar year. The study was conducted by Readex Research, and drew more than 4,600 responses. This is the seventh year AMM has conducted The Doctors' Choice research.

Vince Parry, President of Y Brand and Chief Branding Officer of inVentiv Communications, served as Master of Ceremonies, as AMM introduced its new format and venue – Comix Comedy Club – in New York City. Parry has conducted branding initiatives for clients including Johnson & Johnson, Merck, Allergan, Biogen Idec, Genentech, Bayer, Lilly, Roche and TAP, among others since joining the company in 2001. He recently was named one of the top 100 most inspiring people in the life sciences industry by PharmaVoice. Parry has appeared on NBC Nightly News with Brian Williams and BBC radio, and is a frequent contributor to Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive and MedAdNews

"On behalf of all the AMM Directors and Officers, I'd like to warmly congratulate this year's winners," said AMM President Tino DeCarlo. "We should also pause to acknowledge all The Doctors' Choice finalists, as these advertisements, collectively, represent the best and brightest of creative product communications targeting medical professionals."

The advertisements were judged on their ability to communicate clearly and quickly, help with clinical decisions, prompt seeking more information or re-examining treatment, generate interest, add to information provided by company sales representatives and underscore the value of the product prescribed.

The winners' advertisements, their manufacturers and the agencies responsible for them are:CATEGORYPRODUCTCOMPANYAGENCYAnesthesiologyOxyContin Tablets

Purdue Pharma

LyonHeart (LLNS)CardiologySimcor Tablets

Abbott

Sudler & HennesseyDermatologyORACEA

Collagenex

Kane & FinkelEndocrinologyWelchol

Daiichi Sankyo

Area 23Emergency MedicineZyvox

Pfizer

CDMGastroenterologyVIREAD

Gilead

Medicus Life BrandsGeneral SurgeryZyvox

Pfizer

CDMInfectious DiseaseTruvada

Gilead

Abelson TaylorMulti-SpecialtyLexapro

Forest

Grey HealthcareNephrologyFerrlecitSanofi-AventisSaatchi & Saatchi/Healthcare InnovationsNeurologyAVONEX

Biogen Idec

Euro RSCG Life MetamaxObstetricals/GynecologicalsEVISTA

Lilly

Abelson TaylorOncologyRituxan

Genentech Biogen Idec

Abelson TaylorOphthalmologyXALATAN

Pfizer

Euro RSCG Life LM&POrthopedic SurgeryCELESTONE SOLUSPAN

Schering-Plough (Merck))

Schering-Plough (Merck))PediatricRotarix Vaccine

GlaxoSmithKline

DraftFCBPhysician Assistant / Nurse PractitionersYaz

Bayer Healthcare

CommonHealthPsychiatricLexapro

Forest

Grey HealthcarePulmonologyVentavis

Actelion

GiantRheumatologySavella

Forest

FergusonUrologyGelnique

Watson

Core-CreateAt the reception, an award was also presented to the overall highest-scoring advertisement:

Highest Scoring Ad OverallRituxan

Genentech Biogen Idec

Abelson TaylorFor a full list of finalists and for more information about The Doctors' Choice Awards, contact AMM at 856-380-6814, or visit the association's Web site at www.ammonline.org.

About the Association of Medical MediaCelebrating its 35th year, the Association of Medical Media (AMM) is dedicated to educating and promoting the value of the medical publishing and communications industry. AMM's name reflects its membership: medical publishing firms, content providers and associated companies in the medical communications field. Through regular networking opportunities and our unique industry partnerships, AMM aims to be the leader in the future development of medical media. For more information, visit www.ammonline.org.


'/>"/>

SOURCE Association of Medical Media
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. The Deal Names Abbott Top Dealmaker for Third Consecutive Year
2. Intarcia Therapeutics Names Kurt Graves Executive Chairman to Advance Strategic Interests and Broaden Commercial Goals
3. FierceBiotech Names VentiRx Pharmaceuticals as One of the Fierce 15 Biotech Companies of 2010
4. Windhover Information Names D-Tagatose One of Top 10 Most Promising CV/Metabolic Drugs in Development
5. FierceBiotech Names Obesity Company Gelesis to Fierce 15 List of Top Emerging Biotech Companies
6. AAIPharma Services Corp. Names Patrick Walsh Chief Executive Officer
7. INC. 5000 Names ClinixMIS for Third Time
8. SL Industries Names Louis J. Belardi Chief Financial Officer
9. BayCare Health System Names Tim Thompson Chief Information Officer
10. Watson Names Sigurdur Oli Olafsson Executive Vice President, Global Generics
11. K-V Pharmaceutical Names Thomas McHugh Chief Financial Officer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/17/2017)... , Feb. 17, 2017   Risperdal lawsuits involving ... allegedly associated with use of the atypical antipsychotic medication ... Court of Common Pleas, where the state,s ... program. According to a notice posted on the ... a meeting on March 9, 2017 at 11:00 a.m. ...
(Date:2/17/2017)...   FormFast , the leader in electronic forms ... Engage , one of the largest MEDITECH partners ... will serve as the forms automation and electronic signature ... .  FormFast is a MEDITECH collaborative ... enhance the electronic health record. FormFast,s technology bridges clinical ...
(Date:2/17/2017)... Feb. 17, 2017  BioDigital, Inc., creators of ... of their 3D body mapping technology with eClinicalWorks, ... new integration will be used to capture and ... of the human body. BioDigital pilots show using ... while also increasing the precision of clinical annotations ...
Breaking Medicine Technology:
(Date:2/18/2017)... Waltham, Massachusetts (PRWEB) , ... February 17, 2017 ... ... be the leading source of disruptive innovation in the industry, according to the ... Insights Reports are based on surveys of the NEJM Catalyst Insights Council, a ...
(Date:2/18/2017)... MANDEVILLE, La. (PRWEB) , ... February 18, 2017 ... ... Network released today provides the latest information and contact points to easily connect ... including home care, assisted living, and elder-care funding. It also conveys material on ...
(Date:2/17/2017)... ... 2017 , ... For the first time, International Scholarship and ... floor for the 2017 HIMSS Conference & Exhibition at the Orange ... than 40,000 healthcare industry professionals are expected at the conference, where they will ...
(Date:2/17/2017)... Texas (PRWEB) , ... February 17, 2017 , ... ... 8.0 at the HIMSS17 Conference & Exhibition in Orlando, Fla., February 19-23. Visitors ... version of the most widely used electronic patient signatures solution in healthcare ...
(Date:2/17/2017)... ... February 17, 2017 , ... Cancer diagnostics workflow solution ... February 20 – 22 in San Francisco. As part of the Tri-Conference expo, ... pathology workflow solution, as well as its new precision medicine platform, “Crosswalk Insight: ...
Breaking Medicine News(10 mins):