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AMM Names 2010 Doctors' Choice Awards Winners
Date:9/21/2010

MOUNT LAUREL, N.J., Sept. 21 /PRNewswire-USNewswire/ -- The Association of Medical Media (AMM) presented The Doctors' Choice Awards to the highest-scoring medical journal advertisements Thursday, September 16, 2010.  

The Doctors' Choice Awards, an annual study developed by AMM, researches physician attitudes toward product advertising through web-based surveying of 325 advertisements in 21 specialties from the 86 most widely-advertised products in the previous calendar year. The study was conducted by Readex Research, and drew more than 4,600 responses. This is the seventh year AMM has conducted The Doctors' Choice research.

Vince Parry, President of Y Brand and Chief Branding Officer of inVentiv Communications, served as Master of Ceremonies, as AMM introduced its new format and venue – Comix Comedy Club – in New York City. Parry has conducted branding initiatives for clients including Johnson & Johnson, Merck, Allergan, Biogen Idec, Genentech, Bayer, Lilly, Roche and TAP, among others since joining the company in 2001. He recently was named one of the top 100 most inspiring people in the life sciences industry by PharmaVoice. Parry has appeared on NBC Nightly News with Brian Williams and BBC radio, and is a frequent contributor to Medical Marketing and Media, PharmaVoice, Pharmaceutical Executive and MedAdNews. 

"On behalf of all the AMM Directors and Officers, I'd like to warmly congratulate this year's winners," said AMM President Tino DeCarlo. "We should also pause to acknowledge all The Doctors' Choice finalists, as these advertisements, collectively, represent the best and brightest of creative product communications targeting medical professionals."

The advertisements were judged on their ability to communicate clearly and quickly, help with clinical decisions, prompt seeking more information or re-examining treatment, generat
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SOURCE Association of Medical Media
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