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AIM Honored for Innovative Program That Helps Consumers Make Better Choices About Their Care
Date:12/14/2011

CHICAGO, Dec. 14, 2011 /PRNewswire/ -- The Blue Cross and Blue Shield Association (BCBSA) has recognized WellPoint, Inc. and its subsidiary AIM, a leading specialty benefit management company, for their development of a concierge-type program that delivers pricing and capability information directly to providers and health plan members, enabling more informed decision making and significant cost savings.   

WellPoint and AIM were jointly awarded the Best of Blue Clinical Distinction Award for the Imaging Cost and Quality Program, a consumer engagement tool that helps to address the wide variance in pricing across outpatient imaging sites. The Best of Blue Clinical Distinction Award program, created as a collaboration between BCBSA and the Harvard Medical School Department of Health Care Policy, recognizes Blue Cross and Blue Shield companies for programs demonstrating innovation, efficacy and a potential for replication.

"Advanced diagnostic imaging exams are very expensive and often patients and their physicians are not aware that price can vary dramatically depending on where the exam is performed," said Brandon Cady, president and chief executive officer of AIM. "Our program helps deliver cost and quality information directly into the hands of consumers at the point in which decisions about where to receive care are being made, enabling them to make better choices while also creating significant financial value."

The Imaging Cost and Quality Program works as part of the clinical appropriateness review process. When a provider goes through the prior authorization process for an imaging exam, AIM provides price and capability information that can be used by the physician to select an imaging facility. After the review process is completed, AIM compares the price and capability scoring for the imaging facility selected during the review process with other facilities located in the same geographic area. If the program finds anot
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SOURCE American Imaging Management, Inc.
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