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ADFLOW Health Networks and Stayhealthy Form Strategic Partnership to Deploy the Most Comprehensive Biometric Screening and Consumer Health Engagement Platform in U.S.
Date:10/19/2011

MONROVIA, Calif. and FORT WASHINGTON, Pa., Oct. 19, 2011 /PRNewswire/ -- Stayhealthy, Inc., the industry leader in health and fitness measurement utilizing biometric testing devices and kiosks, and ADFLOW Health Networks, the industry leader in consumer focused, health engagement digital messaging, today announced a partnership that will redefine biometric testing solutions in the retail and non-retail markets.

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"This partnership will provide people with clinically valid information that is critical to achieving good health and fitness and do so conveniently and accessibly within their everyday lives," ADFLOW Health Networks' Chairman David Roscoe said. "It is very rewarding to see our technology applied in such a way as to make a positive impact on the personal health management of consumers across North America."

"With over 71 million consumers using retail pharmacy based blood pressure machines at least once in the last 12 months, the opportunity to help these individuals in a more meaningful way is now here. This new platform will enable pharmacists, retailers and others to play a larger role in creating a healthier America while at the same time providing consumers with convenient access to scientifically-validated clinical solutions,"(1) said Tommy G. Thompson, Chairman of the Board of Stayhealthy, Inc., and former Secretary of the U.S. Department of Health & Human Services and Governor of Wisconsin.

As a result of this strategic relationship, the companies' combined customer base represents the largest market share for interactive digital biometric kiosks with leading national retail pharmacy chains across all classes of trade, worksites, and health systems in North America.  

The combination of Stayhealthy's FDA-cleared screening applications and health management tools, along with ADFLOW Health Networks' patented Dynamic Messaging System™, will enable retailers, employers and advertisers to deliver a higher-level of consumer engagement across multiple platforms including a multi-function biometric screening kiosk, the web, mobile phones, and broader social networking.

Customers will benefit from the partnership as they will be able to leverage Stayhealthy's personal health management capabilities and analytical functions and ADFLOW's Dynamic Messaging System™ that delivers contextually relevant clinical and appropriate health information with a focus on consumer engagement and health awareness.  

With over $35 billion spent on in-store advertising(2), consumer marketers will benefit greatly by this partnership in both its scale of retail pharmacy network locations and through the creation of a common advertising platform to reach a highly engaged consumer audience. This unique and proven consumer touch point now provides marketers with a variety of highly targeted digital, interactive, merchandising, and print-on-demand solutions only steps away from the purchase decision.

About Stayhealthy, Inc.

Stayhealthy, Inc., based in Monrovia, CA, is a privately owned health solutions company committed to changing the way the world measures health and fitness. At the core of the Stayhealthy solution is its advanced web-enabled, clinically researched technology for accurately and consistently measuring individual body composition. Developed over fifteen years of research and clinical validation, Stayhealthy technology links to its revolutionary activity monitor to bring a comprehensive solution to individuals attempting to proactively manage their health. The Stayhealthy Total Body Composition Management System™ allows individuals to understand their health status, set goals for improvement and monitor progress. Combining the Stayhealthy Health Assessment Kiosk with the Total Body Composition Management System™ improves identification, engagement, and management of at-risk individuals by providing comprehensive biometric testing capabilities. These tests include weight, body fat percentage, hydration level, blood pressure, pulse ox - blood oxygen, noninvasive respiration, noninvasive temperature, hearing, eye tests, web cam access and a variety of other features. For program sponsors, the Stayhealthy system provides comprehensive reporting at a population level so overall program performance and progress can be monitored and adjusted as necessary. More information is available at www.stayhealthy.com.

About ADFLOW Health Networks, Inc.

Based in Fort Washington, PA, ADFLOW Health Networks (AHN) facilitates self-directed personal health management through its Personal Health Center™ at retail locations, worksites and high traffic areas. This proven technology platform provides multifunction biometric screening capabilities together with dynamic, targeted delivery of health and advertising messages and promotions to an audience of engaged consumers. AHN is committed to supporting the goal of retailers and other businesses to become significant health and wellness destinations by increasing consumer access and convenience to care, impacting consumer behavior and improving the overall consumer experience. ADFLOW Health Networks is a sister company of ADFLOW Networks Inc., a leading provider of digital signage solutions and a pioneer in the industry. The ADFLOW Dynamic Messaging System™ is protected by U.S. Pat. No. 7,146,567, with other patents pending. ADFLOW Health Networks is the exclusive licensee of this technology in the healthcare market. AHN is backed by a leading Fortune 100 Healthcare company. More information is available at www.adflowhealth.com.

(1) Booz & Co

(2) Mars OTC/DTC 2010 CONTACT:

Stayhealthy:ADFLOW Health Networks: Priscilla Vanderveer

Brian Webster202.778.1036

267.664.0329pvanderveer@apcoworldwide.com  

bwebster@adflowhealth.com
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SOURCE ADFLOW Health Networks, Inc.
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