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A Secret to Ward Off Jack Frost's Drying Effect on Your Skin: The AmLactin® Family of Moisturizers
Date:12/15/2011

MAPLE GROVE, Minn., Dec. 15, 2011 /PRNewswire/ -- Each winter Jack Frost struts through the streets nipping at the noses and toes of those tough enough to brave his whistling winds. His blustery breath can leave skin painfully rough and dry. The secret to ward off Jack's mighty drying winds? AmLactin®  Moisturizing Body Lotion. It contains 12% lactic acid, a clinically proven alpha-hydroxy acid that gently exfoliates and intensely hydrates to help return rough, dry skin to its healthy, natural state. AmLactin® has your back when Jack attacks. Apply AmLactin® Moisturizing Body Lotion twice daily and since it is the season of giving, pick up a few bottles for your friends.  At under $20 per bottle, AmLactin® Moisturizing Body Lotion is a thoughtful and affordable gift for anyone.

(Photo:  http://photos.prnewswire.com/prnh/20111215/CG22907)

"Freezing temperatures and cold winds strip skin of its natural moisture," said Dr. Alan Fleischer, professor in the department of dermatology at Wake Forest University School of Medicine. "It's best to start using a heavy duty moisturizer twice a day as soon as temperatures start to drop. I recommend one with 12% lactic acid. It's also a good idea to wear layers and bundle up with gloves and a scarf to protect your skin from those nasty winter winds."

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps, or detergents.  It can also be associated with a skin condition called Keratosis Pilaris (KP).  According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)

People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks, and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families.  It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.   

About the AmLactin® Family of Moisturizers

The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® Moisturizing Lotion for severe dry skin, and AmLactin® Foot Cream Therapy.

AmLactin XL® contains the unique patented ULTRAPLEX® formula, which is an extra-strength blend of three moisturizing compounds that are derived from lactic acid, an alpha-hydroxy acid moisturizer. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

As with all products containing AHA, be sun smart: also use sunscreen, wear protective clothing, and limit sun exposure while using these products and for a week afterwards.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com, and other fine retailers nationwide. For more information, visit www.amlactin.com where you can search the store locator to find a store where AmLactin® can be purchased and download valuable coupons.   For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on "How Lactic Acid Works," visit www.littleredbumps.com.

Some skin conditions may be worsened by moisturizers, so people should always follow their doctors' skin care recommendations.

Upsher-Smith

Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures, distributes, and markets both consumer and prescription products. Upsher-Smith prides itself on providing safe, effective, and economical therapies to the ever-changing healthcare environment. For more information, visit www.upsher-smith.com.

Dr. Fleischer consults on behalf of Upsher-Smith Laboratories, Inc.

Sources:

Data on File.  Upsher-Smith Laboratories, Inc.

American Academy of Dermatology. "Dry Skin & Keratosis Pilaris." Educational Pamphlet, 2009.  

Nili, A. "Keratosis Pilaris." http://emedicine.medscape.com/article/1070651-overview. Accessed November 9, 2011.

Media Contact:
Lydia Bishop
The Reilly Group
lydiabishop@thereillygroup.com
773-348-3800


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