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A New Constant Companion: BodyMedia® Enlists America's Toughest Trainer, Jillian Michaels, as a Brand Partner
Date:10/3/2011

for and we are proud to be endorsed by such a leader in the fitness field."

In addition to being an avid supporter of the current BodyMedia FIT system, Michaels will join forces with BodyMedia in the coming months to unveil a co-branded program that will give FIT fans even more ways to tune into healthy living and enjoy the brand's industry-leading accuracy.  Michaels will be using her expertise to help the unparalleled technology become anyone's fitness coach!

"BodyMedia FIT and Jillian Michaels are the perfect combination," said Giancarlo Chersich, Co-Founder and CEO of Empowered Media.  "Jillian's expertise, inspiration and unique brand of motivation combine with the sophisticated data capturing technology of the BodyMedia FIT system to pack a powerful one two punch in the quest to achieve any fitness goal.  We are thrilled to partner with the BodyMedia FIT team."

Power up success with BodyMedia FIT Armbands that measure motion, heat flux, skin temperature, and galvanic skin response to help users track results, set individualized activity goals, log daily food intake, and monitor sleep efficiency through the online component of the BodyMedia system, the Activity Manager.  In addition to the classic Armband, the line of BodyMedia FIT Armbands includes the CORE and the LINK models.  Recently launched last week, the CORE Armband is a third smaller in overall volume compared to previous BodyMedia FIT Armbands.  The LINK Armband (previously known as the BW) utilizes Bluetooth® wireless technology to communicate directly with a smartphone and provides near real-time caloric burn data, physical activity levels and steps taken.

BodyMedia FIT Armbands are available online at www.bodymedia.com and select retailers.  Prices range from $179.99 - $249.
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SOURCE BodyMedia, Inc.
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