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A New Constant Companion: BodyMedia® Enlists America's Toughest Trainer, Jillian Michaels, as a Brand Partner
Date:10/3/2011

PITTSBURGH, Oct. 3, 2011 /PRNewswire/ -- BodyMedia, Inc. is thrilled to announce the country's premier health and wellness coach, Jillian Michaels, as its latest brand partner.  BodyMedia is now giving users yet another reason to put on the Armband and take off the pounds by enlisting America's Toughest Trainer into its corner.  

(Photo:  http://photos.prnewswire.com/prnh/20111003/CG78180)

A fitness expert, life coach and co-host on the Emmy award winning syndicated daytime series THE DOCTORS, Michaels is now an official endorser of the multi-sensor BodyMedia FIT Armbands.  Clinically proven to improve weight loss by 3X*, Michaels sees it as the most powerful weight loss tool in the market, period:

"I'm very excited to be teaming up with BodyMedia FIT," said Jillian Michaels. "Knowledge plays a crucial role in fitness and health, and the BodyMedia FIT system is an essential tool in any effort to lose weight, get in shape and maintain your weight loss.  It is the ideal way to track calories, activity, sleep, and more, and the only body monitoring weight loss tool on the market that I recommend."  

The BodyMedia FIT Armband captures over 5000 data points per minute using four sophisticated sensors.  The online component of the BodyMedia system takes full spectrum of fitness to the next level, allowing users to monitor aspects of their daily routine that are essential to healthy living.  As someone who has consistently promoted the importance of accountability and a balanced lifestyle, Michaels' affinity for the BodyMedia FIT system and relationship with the brand developed naturally.

"We are thrilled to count Jillian Michaels as our newest brand partner," stated Christine Robins, CEO of BodyMedia.  "She embodies the healthy living platform BodyMedia stands
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SOURCE BodyMedia, Inc.
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