Navigation Links
A Big "LIKE" for Oral Hygiene
Date:6/17/2013

TEL AVIV, Israel, June 17, 2013 /PRNewswire/ --

Breezy, a portfolio company of The Trendlines Group, launched their first product this week using a platform technology enabling innovative treatment of mouth-cavity conditions. LIKE, a confectionary-based product which combats halitosis (bad breath) is being sold in major Israeli pharmacy chains and will reach a distribution of 650 stores. This commercial launch in Israel follows similar successful product launches in France and Spain earlier this year, with a repeat order from the French market.  

Almost 50% of the adult population suffers from bad breath, caused mainly by bacteria that reside on the tongue, particularly towards the back of the mouth. Another percentage of the population suffers from bad breath due to smoking, medications (chemotherapy), dry mouth and more. While many products currently on the market attempt to combat this problem; their efficacy is limited. Either the products have a short-term effect, cover up the problem, kill good bacteria or are inconvenient and unpleasant to use.

The LIKE product is a unique confectionery-based lollipop, backed by clinical studies, that answers the problems of bad breath. It is proven as a safe, effective oral odor-neutralizing product. LIKE's triple-action formula scrubs the tongue using microcapsules, containing natural odor-neutralizing agents. The dissolved microcapsules release active agents to further combat bacteria for a long-lasting effect leaving a fresh taste of mint. As an on-the-go product, the LIKE product can be used anywhere and anytime.

"We are excited to have our product on the shelves and to receive overwhelmingly positive feedback from customers that it really works," said Hillel Lerman, CEO of Breezy.

Breezy is currently seeking partnerships with additional marketing channels to extend commercial distribution. In the future Breezy's developments will include additional products for smoker's breath, dry mouth, and candida on the tongue.


Media relations:

Efrat Kaduri
Ofir Shpigel Media and Public Relations
+972-4-9535030


'/>"/>
SOURCE Breezy
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Five physicians recognized for outstanding leadership in hand hygiene.
2. Hyginex Hand Hygiene Monitoring Solution to Exhibit at APIC 2013 Annual Conference
3. DebMed to Display Clients Increased Hand Hygiene Compliance Rates and Worlds First Monitored Point-of-Care Dispenser at APIC
4. Versus Presents New Hand-Hygiene Alliance, Wireless Sensors and RTLS Education at HIMSS13
5. DebMed® to Debut Benefits of Worlds First Electronic Hand Hygiene Compliance Monitoring System Using the WHO Five Moments at Annual Infection Control Conference
6. Greenville Hospital System Achieves Dramatic Improvement in Hand Hygiene Compliance Rates Using New Technology from DebMed®
7. With Busy Summer Forecast Ahead, More Hotels Are Raising Hygiene Standards, Says UMF Corporation
8. Without Environmental Hygiene, Hand Hygiene Programs Fall Short in Reducing HAIs in Hospital Settings, Says UMF Corporation
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/18/2017)... YORK , January 18, 2017 ... of people regarding the use of cannabis both for medical ... only are more Americans open to the use of cannabis, ... financial sectors. According to Arcview Market Research, the North American ... up 30% from the previous year. The research projects sales ...
(Date:1/17/2017)... 2017 Precision medicine is an emerging ... of disease. The approach allows doctors and physicians ... The approach studies the individual profile at a ... In January 2015, Precision Medicine Initiative (PMI) was ... with more than one million volunteers. All of ...
(Date:1/17/2017)... , Jan. 17, 2017 EU5 Glucose Monitoring ... new report, "EU5 Glucose Monitoring Market Outlook to 2022", ... market. The report provides value, in millions of US ... market segments - Blood Glucose Meters, Blood Glucose Test ... shares and distribution shares data for each of these ...
Breaking Medicine Technology:
(Date:1/17/2017)... ... January 17, 2017 , ... Anesthesia Progress – Everyone wants ... the best drug option for each patient. Dentists have several general anesthesia alternatives and ... , Researchers from the Tokyo Dental College in Tokyo, Japan wanted to find out ...
(Date:1/17/2017)... ... January 17, 2017 , ... Healthful ... , The company, owned and operated by Ed Stroup, was created to offer ... with the highest level of customer service. Healthful Balance products can be purchased ...
(Date:1/17/2017)... Clemente, CA (PRWEB) , ... January 17, 2017 ... ... Diego County, as well as Palm Desert, is opening a new office in ... Brainsway deep transcranial magnetic stimulation (dTMS) in Southern California, successfully treating individuals struggling ...
(Date:1/17/2017)... ... January 17, 2017 , ... A prescription medication bottle, pocket ... fourth Cradle to Cradle Product Design Challenge , the Cradle to Cradle ... of six circular design challenges scheduled to run through early 2018. The challenges are ...
(Date:1/17/2017)... (PRWEB) , ... January 17, 2017 , ... Livionex, Inc., ... results of a double blind clinical study for its dental gel that shows significant ... national brand of toothpaste containing triclosan. The study was conducted at the Beckman Laser ...
Breaking Medicine News(10 mins):