Navigation Links
A Big "LIKE" for Oral Hygiene
Date:6/17/2013

TEL AVIV, Israel, June 17, 2013 /PRNewswire/ --

Breezy, a portfolio company of The Trendlines Group, launched their first product this week using a platform technology enabling innovative treatment of mouth-cavity conditions. LIKE, a confectionary-based product which combats halitosis (bad breath) is being sold in major Israeli pharmacy chains and will reach a distribution of 650 stores. This commercial launch in Israel follows similar successful product launches in France and Spain earlier this year, with a repeat order from the French market.  

Almost 50% of the adult population suffers from bad breath, caused mainly by bacteria that reside on the tongue, particularly towards the back of the mouth. Another percentage of the population suffers from bad breath due to smoking, medications (chemotherapy), dry mouth and more. While many products currently on the market attempt to combat this problem; their efficacy is limited. Either the products have a short-term effect, cover up the problem, kill good bacteria or are inconvenient and unpleasant to use.

The LIKE product is a unique confectionery-based lollipop, backed by clinical studies, that answers the problems of bad breath. It is proven as a safe, effective oral odor-neutralizing product. LIKE's triple-action formula scrubs the tongue using microcapsules, containing natural odor-neutralizing agents. The dissolved microcapsules release active agents to further combat bacteria for a long-lasting effect leaving a fresh taste of mint. As an on-the-go product, the LIKE product can be used anywhere and anytime.

"We are excited to have our product on the shelves and to receive overwhelmingly positive feedback from customers that it really works," said Hillel Lerman, CEO of Breezy.

Breezy is currently seeking partnerships with additional marketing channels to extend commercial distribution. In the future Breezy's developments will include additional products for smoker's breath, dry mouth, and candida on the tongue.


Media relations:

Efrat Kaduri
Ofir Shpigel Media and Public Relations
+972-4-9535030


'/>"/>
SOURCE Breezy
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Five physicians recognized for outstanding leadership in hand hygiene.
2. Hyginex Hand Hygiene Monitoring Solution to Exhibit at APIC 2013 Annual Conference
3. DebMed to Display Clients Increased Hand Hygiene Compliance Rates and Worlds First Monitored Point-of-Care Dispenser at APIC
4. Versus Presents New Hand-Hygiene Alliance, Wireless Sensors and RTLS Education at HIMSS13
5. DebMed® to Debut Benefits of Worlds First Electronic Hand Hygiene Compliance Monitoring System Using the WHO Five Moments at Annual Infection Control Conference
6. Greenville Hospital System Achieves Dramatic Improvement in Hand Hygiene Compliance Rates Using New Technology from DebMed®
7. With Busy Summer Forecast Ahead, More Hotels Are Raising Hygiene Standards, Says UMF Corporation
8. Without Environmental Hygiene, Hand Hygiene Programs Fall Short in Reducing HAIs in Hospital Settings, Says UMF Corporation
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/2/2017)... 2017 Halo Labs announces the European launch of their ... HORIZON at MIBio 2017 in Cambridge, U.K ... matter in biopharmaceutical samples with unprecedented speed and sensitivity while using ... Backgrounded Membrane Imaging. ... subvisible particle analysis system ...
(Date:9/27/2017)... Israel and NEW YORK , Sept. 27, ... with mobile health and big data solutions, today announced that its MyDario ... Please check your local TV listings for when The Dr. Oz Show ... ... season this month. ...
(Date:9/22/2017)... 2017 AVACEN Medical (AVACEN) announced that its ... helping those with the widespread pain associated with fibromyalgia ... in Essex, England commented, "I ... experiencing no sleep at all, tremendous pain, with every ... recommend [the AVACEN 100] enough, how this has and ...
Breaking Medicine Technology:
(Date:10/13/2017)... ... October 13, 2017 , ... The ... to promote standards of excellence for the field of eating disorders, announces the ... – 25, 2018 in Orlando, Florida at the Omni Resort at ChampionsGate. ...
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder of the Law ... organization of elder law and special needs planning attorneys. “Membership in ElderCounsel helps our ... a forum to network with elder law attorneys nationwide,” said Somekh. , ...
(Date:10/13/2017)... N.J. (PRWEB) , ... October 13, 2017 , ... The ... Holly Day Market. Featuring a collection of specialty vendors and unique items from across ... personalized and quality-focused health and wellness services offered by the VNA. The boutique ...
(Date:10/13/2017)... Abilene, Texas (PRWEB) , ... October 13, 2017 , ... ... publication this week that explains one of the most popular and least understood books ... seems like cryptic and puzzling descriptions that have baffled scholars for centuries. Many have ...
(Date:10/13/2017)... ... ... “The Journey: From the Mountains to the Mission Field”: the story of a missionary ... Journey: From the Mountains to the Mission Field” is the creation of published author, ... ages and currently teaches a class of ladies at her church, which she has ...
Breaking Medicine News(10 mins):