Navigation Links
A Big "LIKE" for Oral Hygiene

TEL AVIV, Israel, June 17, 2013 /PRNewswire/ --

Breezy, a portfolio company of The Trendlines Group, launched their first product this week using a platform technology enabling innovative treatment of mouth-cavity conditions. LIKE, a confectionary-based product which combats halitosis (bad breath) is being sold in major Israeli pharmacy chains and will reach a distribution of 650 stores. This commercial launch in Israel follows similar successful product launches in France and Spain earlier this year, with a repeat order from the French market.  

Almost 50% of the adult population suffers from bad breath, caused mainly by bacteria that reside on the tongue, particularly towards the back of the mouth. Another percentage of the population suffers from bad breath due to smoking, medications (chemotherapy), dry mouth and more. While many products currently on the market attempt to combat this problem; their efficacy is limited. Either the products have a short-term effect, cover up the problem, kill good bacteria or are inconvenient and unpleasant to use.

The LIKE product is a unique confectionery-based lollipop, backed by clinical studies, that answers the problems of bad breath. It is proven as a safe, effective oral odor-neutralizing product. LIKE's triple-action formula scrubs the tongue using microcapsules, containing natural odor-neutralizing agents. The dissolved microcapsules release active agents to further combat bacteria for a long-lasting effect leaving a fresh taste of mint. As an on-the-go product, the LIKE product can be used anywhere and anytime.

"We are excited to have our product on the shelves and to receive overwhelmingly positive feedback from customers that it really works," said Hillel Lerman, CEO of Breezy.

Breezy is currently seeking partnerships with additional marketing channels to extend commercial distribution. In the future Breezy's developments will include additional products for smoker's breath, dry mouth, and candida on the tongue.

Media relations:

Efrat Kaduri
Ofir Shpigel Media and Public Relations

Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Five physicians recognized for outstanding leadership in hand hygiene.
2. Hyginex Hand Hygiene Monitoring Solution to Exhibit at APIC 2013 Annual Conference
3. DebMed to Display Clients Increased Hand Hygiene Compliance Rates and Worlds First Monitored Point-of-Care Dispenser at APIC
4. Versus Presents New Hand-Hygiene Alliance, Wireless Sensors and RTLS Education at HIMSS13
5. DebMed® to Debut Benefits of Worlds First Electronic Hand Hygiene Compliance Monitoring System Using the WHO Five Moments at Annual Infection Control Conference
6. Greenville Hospital System Achieves Dramatic Improvement in Hand Hygiene Compliance Rates Using New Technology from DebMed®
7. With Busy Summer Forecast Ahead, More Hotels Are Raising Hygiene Standards, Says UMF Corporation
8. Without Environmental Hygiene, Hand Hygiene Programs Fall Short in Reducing HAIs in Hospital Settings, Says UMF Corporation
Post Your Comments:
(Date:6/23/2016)... the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in Bogota. Colombia ... ... Sandra ... ... Astellas is a pharmaceutical company ...
(Date:6/23/2016)... MEDIA, Pa. , June 23, 2016 ... treatments in an outpatient dialysis facility.  Treatments are usually ... to 6 hours per visit, including travel time, equipment ... on a patient, but especially grueling for patients who ... residents of a skilled nursing and rehabilitation centers for ...
(Date:6/23/2016)... 2016 The Biotechnology industry might ... present great opportunities to investors. assesses the recent ... (NYSE: XON ), Vertex Pharmaceuticals Inc. (NASDAQ: ... ARNA ), and Regeneron Pharmaceuticals Inc. (NASDAQ: ... receive your complimentary trade alerts at: ...
Breaking Medicine Technology:
(Date:6/25/2016)... ... , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily customize ... Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures into ... Simply select a ProHand generator and drag it above media or text in the ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson ... Recently, he has implemented orthobiologic procedures as a method for treating his patients. ... the first doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June 14 ... The article goes on to state that individuals are now more comfortable seeking to ... operations such as calf and cheek reduction. The Los Angeles area medical group, Beverly ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out ... family verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers ... would throw rocks at my other children and say he was going to kill them. ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all ... brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary ...
Breaking Medicine News(10 mins):